Nathalie LEFEVRE

En résumé

Entreprises

• Clarins - SALES DIRECTOR FRANCE

  Paris 2012 - maintenant . Brands : Clarins (Skin Care and Make Up : 2/3 of sales), responsabilities extended to Mugler and Azzaro (Perfumes : 1/3 of sales) in May 2014
  . Networks concerned : selective distribution, department stores stands, Clarins beauty and spa institutes
  . Management of 10 direct employees, total team of 150 people
  . Executive Committee Member
  
  Builded and implemented commercial strategy within a declining market and while the company is merging Cosmetics and Perfumes activities

• Bouygues Telecom - BOUYGUES TELECOM UNIVERSITY DIRECTOR

  Meudon 2009 - 2011 . Management of a team of 60 people
  . Volumetric : 7,000 customer facing employees
  . Networks concerned : call centers, Bouygues Telecom stores, sales force, Internet back office, customer service, wholesaler
  . Executive Committee Member
  
  Supported the change of corporate strategic orientation (launch of quadruple play offers : Bbox) by diffusing a new culture and new skills

• Bouygues Telecom - MASS MARKET DEVELOPMENT DIRECTOR - Job Creation

  Meudon 2007 - 2009 . Sales and Customers Division : 11 millions customers and €5 billions turnover
  . Management of 4 people
  . Member of the Executive Committee of Sales and Customers Division
  
  Federate and aligned the Executive Committee of the Sales and Customer Division around a 3 years plan, deployed category management approach in mass retailing

• Bouygues Telecom - RESPONSIBLE FOR CATEGORY MANAGEMENT - Job Creation

  Meudon 2006 - 2007 Renewed the commercial approach in distribution through building a Bouygues Telecom marketing policy for mobile and fixed line products categories

• Danone - HEAD OF MISSION WITH THE COMMERCIAL DIRECTOR - Job Creation

  Paris 2005 - 2006 Strengthened the presence and competitivness of Danone brands through building and implementing new organization of the Sales Department to address the development of Hard Discount in France

• Danone - DIRECTOR CARREFOUR GROUP

  Paris 2003 - 2005 . Carrefour Group : # 1 customer of Danone in France, 30% of Danone turnover
  . Management of 5 people
  
  
  Built, implemented and drove the Danone’s commercial and marketing strategy with Carrefour Group (Carrefour, Champion, Shopi, 8 à Huit, ED), negotiated French and European commercial agreements
  

• Danone - DEVELOPMENT DIRECTOR FOOD MASS MARKET (EVIAN)

  Paris 2000 - 2003 . Management of a multi-skilled team of 20 people
  . Member of the commercial board
  . Organization of commercial and commercial and marketing committees
  
  Built, implemented and drove the commercial and marketing strategy in line with both Evian and Distributors strategies

• Danone - PRODUCT MANAGER FOR TAILLEFINE BRAND

  Paris 1998 - 2000 . Leading brand in volume on the 1st market of ultra- fresh products
  
  
  Conducted 8 products development projects including 2 European launches and overhauled brand positioning
  

• Danone - RESPONSIBLE FOR DOMESTIC CUSTOMERS AND EUROPEAN COORDINATOR

  Paris 1995 - 1998 Negotiated annual French (Carrefour, Promodès, Groupe Casino, Loceda) and European agreements (Carrefour), managed budget and roadmap consistency in Europe (for the merge of Carrefour and Promodès)

• Danone - SALES MANAGER, REGIONAL TRAINER AND MERCHANDISER, AREA MANAGER (4 jobs)

  Paris 1990 - 1995

Formations

• Institut Supérieur Du Commerce ISC

  Paris 1986 - 1989 COMMERCIAL MARKETING

Réseau

• Agnès Testard CRM/E-CRM, MARKETING RELATIONNEL

• Bruno BAUDUIN

• Christian TOMASSONE

• Didier CAULIER

• Guillaume DARSY

• Luu Hong Thu GONNET DO

• Olivier FLATTET

• Sabine CHADENET

• Shirley DENOUAL

• Sivisay SOUSAVANH