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Marie-Eve RAKUZIN

Paris

En résumé

Mes compétences :
Project management
Translation
Emerging markets
Market research
Marketing
Quality
Operational marketing
Consulting

Entreprises

  • BNP Paribas Group - Quality program manager

    Paris 2011 - maintenant Define Quality action plan strategy and support 2012 Quality plan preparation
    Support 2012 Operations action plan (annual budget)
    Promote quality policy objectives
    Delivery of a generic customer surveys process and repository; schedule plan of satisfaction surveys
    Organization and management of monthly surveys
    Follow-up quality maturity dashboard and quality actions reports
  • BNP Paribas Group - Head of Competitive and Market Intelligence Unit, Commercial Department

    Paris 2008 - 2011 Assume and determine a comprehensive understanding of markets and competitive environments, their forecasts and trends for key staff in strategic business units, marketing, business development and other key stakeholders
    Create, develop, drive and follow-up entire offering on competitive and market research and analysis in both quantitative and qualitative forms
    Benchmark, analyze, formulate and distribute notes, reports, analysis to the senior management and key business stakeholders
    Industry, market and competitive intelligence briefing documents and presentations for senior management to support strategic and business planning
    Identify new opportunities and new trends, and inherit intensified customer market view
    Implement monitoring and alert systems in order to anticipate and make decisions

    Achievements:
    Build from scratch an intelligence unit
    Implemented and organized all tools for analyzing, monitoring, reporting
    Presentation of strategic markets in the frame of the annual budget
    Prospects and expertise of existing industries and new potential markets
    Marketing strategy development: markets, regions, positioning, client segmentation
  • BNP Paribas Group - Senior Analyst on Market Research

    Paris 2007 - 2008 Reports, notes and expertise to the Board of Directors of the Group
    Macroeconomic segmental analysis
    Regular Russian banking system reports (on administrative, legislative, environmental subjects)
  • French Ministry of Foreign Affairs - Deputy Director of the French-Russian Center of Social Sciences and Humanities in Moscow

    2003 - 2006 Development and launch of Center’s activity: international scientific cooperation, publication of symposia and seminars, creation of new programs and new scientific networks
    Promotion of the Center at the Embassy of France in Moscow, in the French and Russian academic and scientific institutions, in the Russian and French medias
    Relations with Russian and French press and medias

Formations

  • Ecole Des Hautes Etudes En Sciences Sociales EHESS (Paris)

    Paris 1998 - 2003 PhD

    Mention Tres Honorable avec Felicitations du Jury

Réseau

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