Newell Rubbermaid
- Associate Trade Marketing Manager - Mass Market
Boulogne-Billancourt2016 - maintenant
Bic
- Junior Product Manager - West Africa
Clichy2014 - 2016Based in the Senegal Office
In charge of the marketing plan definition and implementation – Scope of 23 countries
- Yearly marketing plan definition in assistance to the area marketing director : market and sales analysis, competitive intelligence, objectives & strategies definition and budget validation (2.5 M€)
- Communication : briefing, campaign development & media planning
- New product launch (1 renovation & 2 innovations): product availability follow up with manufacturing and sales teams, packaging, price-positioning and launch plan definition (intern and trade)
- Implementation of the marketing activities including product training, distribution plan and BTL campaign
- Market researches (retail audits, FGD and U&A) : participation to the briefs, results analysis (dashboards) and action plan definition
BIC
- Marketing Coordinator - West & North Africa
Clichy2013 - 2014Coordination of the marketing activities and the relationships with the 17 BIC distributors
- Re-launch of the hero product in Ivory Coast: participation to the studies (focus groups and retail audits), product renovation project, communication and BTL plan management (+30% of sales ↑)
- Sales tools : management of POSM and goodies, development of the products catalogue and communication supports (budget = 500K€)
- Rationalization of the product range with the other departments
- Adaptation of packaging according to local needs and regulations
- MEA Academy: management of the exchange and e-learning platform aimed at the distributors
Clichy2012 - 2012Operational interface between HQ and the 21 European subsidiaries
- Participation in new products launches: competitive intelligence, product development, packaging, consumer and in-store activation, promotion, sales pitches and leaflets
- Creation and management of the catalogue: creative identity, operational set ups
- Data analysis (Internal: Sales and panels: GFK) and strategic recommendations
Jovial- Schobrunn, Shanghai, China
- International Marketing Assistant
2011 - 2011Haircare products – Professional premium brand aimed at the professional channel (nationwide coverage)
- Launch of a range of 11 products: management of the launch event, development of selling points and commercial presentations
- Packaging management: adaptation of the brand guidelines, selection of the containers with the R&D department and the industrial team on the whole range
- Sales tools development: books (leaflets, brochures), POS Advertising, sourcing of promotional goodies
- Market studies: analysis and recommendations following a macro study on hair care industry in China, analysis of the distribution and the awareness of the brand, competitive intelligence
Thales Australia, Sydney
- Facilities and Property Manager Assistant
2010 - 2010- Managing relationships with suppliers: call for bids, subcontractors selection and invoicing
- Excel files updating & creation of a contract database
2009 - 2009- Qualitative survey: attending focus groups and presentation of results
- Packaging management: briefing, relations with agencies, project management
- Trend research (based on various store checks, trade press review)
