-
Acxiom
- Director Data Content & Acquisition Europe
Levallois-Perret
2010 - maintenant
-
Acxiom
- Data Content Manager
Levallois-Perret
2009 - maintenant
-
Ciao Surveys (a Greenfield Online Company)
- Panel Development Manager (Online Marketing)
2005 - maintenant
Define and implement online marketing strategy for building panels in Europe, South America and Asia.
Development of revenue and marketing models for a new B2C site in the Web 2.0 arena (iQuestion.com).
Implementation of ROI models for efficient use of the panel development budget..
CRM initiatives to improve panellist retention across all panels.
Analysed the market needs and opportunities to drive panel expansion in new countries. (NZ, HK in 2007)
Built new partnerships with media owners and portals such as Yahoo, MSN, Terra lycos, in 23 countries.
In charge of building our own network of publishers in 23 countries (www.thinkaction.com)
Responsible for implementing online marketing campaigns ( E-mail, and Affiliate Marketing, SEM, SEO)
-
LSF Network
- Business Development Manager
2005 - 2005
Managed the development of vertical markets (portals) – Travel, Dating, and Market Research.
Responsible for identifying and setting strategic course of the vertical markets.
In charge of media sales on the aforementioned vertical markets.
Set the marketing strategy for the aforementioned vertical markets
-
LuckySurf.com
- Sales and Marketing Manager Europe
2000 - 2003
Responsible for all media (interactive advertising) sales in Europe.
Generated over 1 Million € in revenues on a yearly basis.
Oversaw product development projects for European operations.
Negotiated and managed global advertising agency accounts.
Accounts managed: (Dell, Cofidis, Vauxhall, LightSpeed, Finaref, Surveys.com …)
