Viadeo - Hubs Augmenter le taux de conversion en ligne gr�ce aux solutions de MVT.

Novo membro: Patrice LEFRANCOIS tornou-se membro do Hub

Sat, 28 Nov 2009 23:00:00 GMT

Patrice LEFRANCOIS tornou-se membro do Hub

Publicado por Patrice LEFRANCOIS

Novo membro: St�phanie PHETSIRISENG tornou-se membro do Hub

Wed, 11 Nov 2009 23:00:00 GMT

St�phanie PHETSIRISENG tornou-se membro do Hub

Publicado por St�phanie PHETSIRISENG

Novo membro: David COHEN tornou-se membro do Hub

Mon, 09 Nov 2009 23:00:00 GMT

David COHEN tornou-se membro do Hub

Publicado por David COHEN

Novo membro: Ikhlpplsi QTaAgCFdjX tornou-se membro do Hub

Mon, 19 Oct 2009 22:00:00 GMT

Ikhlpplsi QTaAgCFdjX tornou-se membro do Hub

Publicado por Ikhlpplsi QTaAgCFdjX

Novo membro: Etienne De KERMOYSAN tornou-se membro do Hub

Mon, 12 Oct 2009 22:00:00 GMT

Etienne De KERMOYSAN tornou-se membro do Hub

Publicado por Etienne De KERMOYSAN

Novo membro: Guillaume Bernet tornou-se membro do Hub

Sun, 11 Oct 2009 22:00:00 GMT

Guillaume Bernet tornou-se membro do Hub

Publicado por Guillaume Bernet

Le Financial Times augmente son taux d'inscription de 50% gr�ce � OPTIMOST

Fri, 09 Oct 2009 05:42:04 GMT

Tests on Single Web Page of Leading Business News Website Lead To 50% Increase in Conversion Rates Cambridge, UK and SAN FRANCISCO September 30, 2009 Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that The Financial Times, one of the world's leading business news organizations, recognized internationally for its authority, integrity and accuracy, has selected Autonomy Optimost to increase subscription rates on its website, , which boasts up to 10 million unique users and 50 million page views per month. Due to the recent economic downturn and its impact on the publishing industry and in particular the advertising market, FT.com recognised the need to shift its focus from cyclical ad revenues to stable content with an increased focus on subscription revenues.

http://www.autonomy.com/content/News/Releases/2009/0930.en.html

Publicado por Loic Especel

Novo membro: Etienne SURAULT tornou-se membro do Hub

Wed, 07 Oct 2009 22:00:00 GMT

Etienne SURAULT tornou-se membro do Hub

Publicado por Etienne SURAULT

Autonomy Interwoven & OPTIMOST: optimisation de sites dans le JDN

Sat, 03 Oct 2009 09:16:14 GMT

http://www.journaldunet.com/ebusiness/commerce/actualite/les-innovations-presentees-sur-le-salon-e-commerce-2009/autonomy-interwoven-optimisation-multi-variables-des-sites.shtml

Lorsqu'il optimise une page produit, l'e-commer�ant demande le plus souvent � ses �quipes informatiques de tester deux versions diff�rentes. Au bout d'un mois, il remarque que les internautes sont plus sensibles � une version qu'� l'autre, sans forc�ment savoir pourquoi. Il s'agit d'"A/B Testing". Avec sa solution "muti-variable testing", Autonomy Interwoven teste tout un �ventail de combinaisons possibles, d'o� �merge une page dont le taux de conversion est sup�rieur aux autres....

Publicado por Loic Especel

Novo membro: Ludovic Lacaze tornou-se membro do Hub

Fri, 02 Oct 2009 22:00:00 GMT

Ludovic Lacaze tornou-se membro do Hub

Publicado por Ludovic Lacaze

Novo membro: Jerome Pohier tornou-se membro do Hub

Wed, 30 Sep 2009 22:00:00 GMT

Jerome Pohier tornou-se membro do Hub

Publicado por Jerome Pohier

Novo membro: GILLES MACHETTO tornou-se membro do Hub

Sun, 27 Sep 2009 22:00:00 GMT

GILLES MACHETTO tornou-se membro do Hub

Publicado por GILLES MACHETTO

Salon Ecommerce 2009 Paris - Conf�rence Optimisation des convresions

Wed, 23 Sep 2009 06:34:18 GMT

>11h-11h45 Transformez enfin vos internautes en

>Acheteurs !

>Vous investissez toujours plus pour attirer des

>internautes vers vos sites Web et pages

>promotionnelles. Pour ce faire, vous avez

>principalement recours au "Search Engine Marketing"

>(SEM), aux annonceurs "Pay per Click" (PPC), aux

>bandeaux publicitaires, aux campagnes d'e-mailing et

>autres techniques de marketing on-line.

>Mais, malgr� tous ces investissements, qui peuvent

>souvent s'av�rer tr�s on�reux, les taux de conversion

>de vos web visiteurs en clients se situent entre 1 �

>3%. Ne jugez vous pas cela faible en regard des

>d�penses cit�es plus haut?

>Alors :

>Quelle combinaison Contenu/Design choisir?

>Comment accro�tre l'efficacit� de vos pages web?

>Pour quels investissements et quelle rentabilit� ?

>http://ecommerceparis.com/2009/index.php?option=com_ebsession&id=293

Publicado por Loic Especel

Novo membro: Sidi Mohammed SOULLAMI tornou-se membro do Hub

Fri, 04 Sep 2009 22:00:00 GMT

Sidi Mohammed SOULLAMI tornou-se membro do Hub

Publicado por Sidi Mohammed SOULLAMI

Novo membro: Jocy Nombo tornou-se membro do Hub

Thu, 06 Aug 2009 22:00:00 GMT

Jocy Nombo tornou-se membro do Hub

Publicado por Jocy Nombo

Novo membro: Sebastien Martin tornou-se membro do Hub

Fri, 24 Jul 2009 22:00:00 GMT

Sebastien Martin tornou-se membro do Hub

Publicado por Sebastien Martin

Novo membro: Benjamin BRARD tornou-se membro do Hub

Wed, 22 Jul 2009 22:00:00 GMT

Benjamin BRARD tornou-se membro do Hub

Publicado por Benjamin BRARD

30/07/09: How to Understand and Deliver Exactly What Today’s Web Visitors Want

Tue, 21 Jul 2009 06:19:49 GMT

>>Autonomy & American Marketing Association pr�sentent:

>>Meaning Based Marketing is an unprecedented approach

>>that enables you to truly understand every online

>>interaction with customers and prospects. It draws on

>>both transaction history and real-time interactions

>>across all channels—even social media—to automatically

>>deliver relevant offers and ensure the best online

>>experience for each visitor.

>>Join us on this webcast and learn how you can leverage

>>the principles of Meaning Based Marketing to

>>dramatically enhance your marketing results and

>>eliminate the manual, subjective, and inaccurate

>>processes of past approaches.

>>Learn how to leverage…

>> * Social media analysis to discover, monitor, and

>>act on user generated content automatically

>> * Automated profiling and personalization to

>>laser-target offers and identify new profitable

>>audience segments in the process

>> * Automated merchandising and recommendation to

>>upsell and cross-sell your offerings more effectively

>>than ever before

>>… and create the near-term growth and competitive

>>advantage to thrive in today’s marketplace.

>>Inscription:

>>http://www.presentationselect.com/ama/details.asp?eventid=1713®source=interwoven73009

Publicado por Loic Especel

Novo membro: Marie-Claire FORSSANT tornou-se membro do Hub

Mon, 22 Jun 2009 22:00:00 GMT

Marie-Claire FORSSANT tornou-se membro do Hub

Publicado por Marie-Claire FORSSANT

Novo membro: Fran�ois De Charon tornou-se membro do Hub

Sun, 14 Jun 2009 22:00:00 GMT

Fran�ois De Charon tornou-se membro do Hub

Publicado por Fran�ois De Charon

7 Ways to Increase Visitor Engagement and Conversion on Your Website

Tue, 02 Jun 2009 06:58:27 GMT

Webcast de la Web-Analytics Association (en anglais) disponible ici:

http://www.presentationselect.com/ama/archive/052009/7-Ways-to-Increase-Visitor-Engagement/index.html

Comment utiliser testing et ciblage pour booster les conversions et augmenter le ROI de vos campagnes marketing

Publicado por Loic Especel