Matteo Frattino

- responsible for the marketing and communication strategy as well as brand management and development
- manage all aspects of consumer marketing and communication including advertising, media, promotions, affiliate marketing, publicity and internet.
- manage the implementation of the marketing and communication strategy;
- manage project and channel marketing and communication budget;
- in conjunction with Marketing Director, manage all agency relationships;
- in conjunction with Marketing Director, manage channel qualitative and quantitative research;
- liaise with all departments to ensure marketing strategy is in line with overall channel objectives.

Settore: Beni di consumo

- managing key products within the NIVEA FOR MEN portfolio
- consumer communication development and analysis,
- competitive and sales analysis
- channel management
- planning and evaluation of advertising
- planning of promotional and below the line activities
- manager for all the Internet digital marketing for all NIVEA brands porfolio
- web marketing for all NIVEA brands porfolio
- managing the development of corporate website www.nivea.it

Settore: Beni di consumo

Account Management and marketing strategy, along with the Account Director, for clients such as Salmoiraghi & Viganò, Interbrew Italia, Merloni (below the line)

Settore: Marketing e pubblicità

Strategic planning, including Brand Image evaluation and analysis, withe the BAV Tool (owned by Young & Rubicam) on clients such as Barilla, Dolce & Gabbana, Diesel, Giorgio Armani

Settore: Marketing e pubblicità