Andrea Jacono

Senior Partner & Co Founder
GDO Power
(Privately Held; 1-10 employees; International Trade and Development industry)

January 2006 — Present (1 year 9 months)

GDO Power is our Branch (Smart Work) focused on Large and Modern Distribution and Sale. Our business offer is targeted to companies interestd in an entry plan in the modern sale channel in Italy.

GDO Power is the one only company in Itatly able to develop the business all over the Italian country and all over the 250 large distribution companies.

GDO Power manages and develops the business in Italy in autonomy; moreover our organization has strong and effective links with Italian Buyer. Our staff is divided in Market sector and all the sale people know perfectly its business client.
In order to know better our benefits and our business model, please contact us at: contatto@gdopower.biz or andrea.jacono@gdopower.biz
www.gdopower.biz

Settore: Prodotti intermediari

Owner
SMART WORK
(Privately Held; 1-10 employees; International Trade and Development industry)

January 2002 — Present (5 years 9 months)

Managing Director inSmart Work.
Smart Work is a consultancy firm, based in Milan, focused on Business Development.
Smart Work helps companies to start up their business in Italy and worldwide by a company affiliate network located in more than 30 countries.
I’ve capitalized my long experience in Business Development, Sales and Marketing and, naturally, well established trading network.

Smart Work Services
a) Recruiting: Smart Work selects staff, particularly salesmen, sales managers, country managers.
b) Business Alliance: we find business partners in the Italian an European market.
c) Business Services: Market analysis , market survey, business plan, promotional services (road-shows, meetings, trade-shows, telemarketing, database management).
d) Team Building: Smart Work sets up commercial sales team
e) New branch’s Opening: Smart Work starts up and develops a local Branch in Italy.

Please go and see my website: http://www.smartwork.it/aboutus.html

Settore: Consulenza e servizi

MANAGING DIRECTOR
INFOGENIE EUROPE AG
(Privately Held; 51-200 employees; Telecommunications industry)

May 2001 — March 2002 (11 months)

MANAGING DIRECTOR OF INFOGENIE
with the goal to start up the activity in Italy.
Main duties: to develop the P&L plan and to create the first Italian customers network. To search and select the Italian team, to contribute to the business case and to the Company turn over.
Managerial responsibilities: My team was composed by 10 people (8 sales team).
I was responsible toward the International Board of the directors.

Settore: Internet

COMMERCIAL DIRECTOR
BRITISH TELECOMMUNICATION
(Public Company; 10,001 or more employees; Internet industry)

May 2000 — May 2001 (1 year 1 month)

BT WORLDWIDE -INFINITO.IT the ITALIAN INTERNET BRANCH
my main duties were:
To define the content of the portal, managing the agreements and the contractual operations of the Business Development Manager.
I was responsible of the revenue of the Portal: Advertising and E-commerce
One of my main task was the creation of an e-commerce channel and the definition of an e-business fidelity program.
I was responsible of the Italian partnership for the mobile and wireless internet strategy (m-commerce, m-information, etc).
I worked very closely with the Marketing Director to develop the strategy of Infinito in the Italian Market.
I was responsible of all the international operation of Italian Clients trough BT Internet Network.
I was responsible of the managing of the commercial team (6 people) and the website design team (webmaster and webproducer) too.

Settore: Informatica - Telecomunicazioni

Marketing Director
RCS Mediagroup (www.rcs.it)
(Public Company; 5001-10,000 employees; Online Media industry)

April 1999 — May 2000 (1 year 2 months)

Web Marketing Director RCS WEB
Rizzoli Corriere della Sera Web Division www.rcs.it

Accomplishments To manage all the strategic project plan for the entrance of RCS in Internet. (a start up opportunity)

- I was the editorial and marketing manager for RCS WEB and my hierarchic superior was the general manager.

Managerial competence:
- complete management of the division plan,
- team leading of the business and co-ordination of the external agencies and of the consultant partner (Ernst & Young),
- management of the journalistic team (for the contents of the portal) and of the editorial and advertising marketing.
Main Website under My responsability:
www.Corriere.it ( The website of The Corrire della Sera newspaper) it was the RCS News project

Sales Director
RCS Mediagroup
(Public Company; 1001-5000 employees; Newspapers industry)

January 1996 — March 1999 (3 years 3 months)

Rizzoli Corriere della Sera Pubblicità
Advertising division
Sales Director
I had the marketing and sales responsibility for the RCS clients of the business area
Business area: I was responsible of the following markets: Financial, I.T.C. , Services, Commerce, Publishing, Tourism; Photo-optics,.
Main competencies:
- Definition of the price policy for the single sub-sectors (Financial, I.T.C. Services, Commerce ,) and for the single clients.
- Definition of the selling objectives, of the commercial policies and of the incentive system for the selling force.
- Management of all the variables of the marketing mix of the sector
- Budget management: researches, events, communication activity,
- Co-ordination of the editorial staff.

Managerial responsibilities:
Responsibility of the P.r and editorial links with the journalists.
Hierarchical responsibility in Lombardy: 14 advertising sellers + staff

Settore: Pubblicità

Marketing Manager
Rizzoli Pubblicità Advertising & Media
(Public Company; 1001-5000 employees; Newspapers industry)

January 1994 — January 1996 (2 years 1 month)

Marketing Manager
Company R.C.S. - RIZZOLI CORRIERE DI LA SERA - ADVERTISING DIVISION
Accomplishments Marketing responsibility on the National Clients (Companies, Advertising agencies, Media centres,..).

Main competencies:
- Forecast of the budget objectives.
- Market analysis .
- Marketing presentations and instructions to the selling units.
- Budget management for activities of self advertising and promotion.
- Management of research budget (Main Companies used : Eurisko -SWG - Abacus Doxa - Nielsen)
- Managerial responsibilities on the following team: a Media Analyst, a Product Manager and a junior Product Manager.
- Media Buying - corporate advertising.
- Activity of Reporting to the General Manager of RCS.

Settore: Pubblicità

Product Manager Sr.
MEDIASET
(Privately Held; 501-1000 employees; Broadcast Media industry)

January 1992 — January 1994 (2 years 1 month)

PUBLITALIA '80 www.publitalia.it
Accomplishments Job description: Marketing activities in the following sectors: Automotive - Energy - Detergents and Huose Hold.

Main competencies:
- Market analysis
- I studied the implementation of "new advertising products"-
- Advertising consultancy to the final clients -
- Budget management for special initiative.

Settore: Pubblicità