Book recommendations (24 February 2007)
Which books have had the biggest impact on your sales approach?
Mine are
* '7 Habits of highly effective people' by Steven R Covey
* 'How to win friends ...
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At home in the world of Marketing and Selling Youssef Sbai El Idrissi
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Soft Selling | 19 members |
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Soft Selling articles
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The fall and rise of a brush salesman (24 February 2007)
Here's a little story wot I wrote about a brush salesman called Martin. It includes quite a bit of the soft selling philosophy in it and is applicable ... | |
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Stories Sell (24 February 2007)
Case studies produced by IT companies are normally dry enough to send a prospect to sleep! Sales presentations are little better. How is it that two key ... | |
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5 Reasons why people fail to get quality referrals (24 February 2007)
Reason 1 – Insufficient action Like any other business development activity, there is a direct relationship between action and results. Most networking ... | |
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Relationships first, business second (24 February 2007)
Would you do business with a total stranger? If someone came up to you in the middle of the street and started to promote their business to you, what would ... |
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