Nutrition in the agri-food business: profound change or simple marketing trend? There is no longer any shadow of a doubt about the link between food and health. Public health challenges (obesity, heart ailments, cancers, diabetes, etc.) are significant. In spite of few behavioural changes so far, consumer awareness is growing. Major strategic manoeuvres have begun to take place at the heart of the agri-food industry. In this context, certain questions deserve immediate attention: Is nutrition tomorrow's springboard for innovation for agri-food industrialists? Is it an area to be favored in order to return meaning and value to brands? What role should distributors play? What risks are there for companies and brands outside of the new rules of the game? Can the huge agribusiness ultinationals really contribute to fighting obesity? What margins exist for marked-down foods (fruits, vegetables, etc.) in relation to major brands? What are the solutions when facing complex and ambivalent consumers? What developments and impact will legislation have? What are the latest advances in nutritional sciences? Are they all reliable? If you have a personal or passing interest in these questions, come and participate, share your opinion.