As with any well researched article that is offered up for public review (and scrutiny), one can never really anticipate the ultimate reaction and therefore impact a particular piece will have on its readers.

In fact to be truly effective and meaningful, the predalictions of a mass audience while understood, have to become secondary to the core principles being presented. In essence writing is not a popularity contest, but an exercise in providing both a different and unique lens through which a particular subject or circumstance can be seen regardless of the vagaries governing popular opinion.

This was certainly the case when I chose to review and in many instances constructively (at least I hope it was viewed as being constructive) critize the findings of the paper Succeeding in a Dynamic World: Supply Management in the Decade Ahead.

A collaborative effort by industry heavyweights ISM, CAPS and AT Kearney, the paper focused on what they referred to as the “seven critical supply strategies” for suc ...