Anybody in marketing needs to watch this video on our website http://www.tearn-media.co.uk/ by Clay Shirky "a prominent thinker on the social and economic effects of Internet technologies."

The world has changed forever but many people are yet to grasp the massive change so let me know what you think as I found it very interesting.

1. When you mention CRM systems to people these days they are often cynical about whether they really deliver value. That’s often because they are complex, require a lot of human input which can mean rubbish in rubbish out. They never really delivere on the promise of one to one marketing.
2. Businesses that trade online have much more data that can be systematically and consistently collected . They may have permission information from customers but they also have behavioural information which is very powerful.
3. What extra information is available? What they bought, what they looked at, how they got there, when they arrived etc
4. Technology can systematically capture that data and build profiles about every customers preferences and habits. Enabling genuine one to one marketing.
5. Technology effectively creates a virtual shop assistant who gets to know all their customers.
6. Technology can identify hidden patterns of shopping behaviour. It can associate individuals to multi groups of like minded peers. ...

This, the eleventh issue of the periodical publication 'The Marketing Manifesto' points out that we have too many technical innovations that purport to serve and communicate with the customer or consumer. How do we address this?

This issue may be downloaded now from here:


www.mymarketinglife.com/mmldocs/marketingmanifestos/TheMarketingManifesto_Digital_Fortress-Permission_Based_Marketing-Aug-09-MTech-DH


These publications are copyright and terms of use apply. Please refer to the document for guidance.

(Or what the hell happened to the '5th P' ......... )

This, the tenth issue of the periodical publication 'The Marketing Manifesto' asks the question about the 5th P - people - particularly as more technologies and surrogates for real contact become the main focus and method of contact with the customer or consumer. The challenge is on to 'rehumanise' .....

This issue may be downloaded now from here:


www.mymarketinglife.com/mmldocs/marketingmanifestos/TheMarketingManifesto_Rehumanisation-Humanity-Strikes-Back-Jun-09-MCO-DH.pdf


These publications are copyright and terms of use apply. Please refer to the document for guidance.

Hi all

Integrating marketing / campaign management with CRM solutions, how much is enough? My client and I have designed, and will continue to do so, a new campaign management and CRM solution. We've allowed for any value stored, including past campaigns etc. the ability to use for segmentation and the generation of target lists. We've added email marketing, so that opens/forwards, click throughs, the pages viewed on websites etc. can be tracked, then the outcomes processed. The processing can be to a trigger of another email, an add to a call list, allocation of a task to someone, the request to send printed materials etc. We can build lists for data cleansing exercises, market research, appointment setting, of course lead qualification and in each case we made it real easy to customise (in few minutes) to add the specific campaign questions. Lists can also be automatically allocated to individuals or spread across teams. But what more would marketeers and sales director/managers want?

Kind regards ...

> (The full article and images can be downloaded directly and free from www.mymarketinglife.com/mmldocs/articles/2009/21cdevelopments_Roy_Dewell.pdf)

Peter Drucker, the Management guru, famously said “If you can’t measure it you can’t manage it”. In several recent surveys of the Marketing community the need for measurement, whether stated as “Improvements in setting goals and tracking deliverables” or “Improved Reporting” has regularly featured as the emerging top priority for the next few years.

The need to produce an ROI for marketing spend is advocated by learned Consultants as the Holy Grail which will finally demonstrate to business that Marketing is doing a good job. Well now, in the 21st Century this ability to measure performance, with minimum user inconvenience, and report it in a clear, timely and appropriate manner so that the various processes can be managed is finally being delivered by the MRM software developers.

MRM systems have been around for almost 10 years and originally started ...

I'm very interested to discover what marketers know about "Transpromo" and whether or not you are using it, or planning to do so..

Transpromo is basically using the "white space" on transaction documents (e.g. bills, statements, invoices) for marketing.

Key benefits:

Enables you to communicate proactively and more directly with your customers, making the most of statements and other documents that your customers are almost guaranteed to engage with.