Well, we are just about ready to PUBLISH The Marketing Manifesto - the definitive and thought provoking and authoritative guide to getting the best out of marketing and being a Marketer.

Providing Leadership to a profession and discipline that really needs it!

So make sure you follow us on TWITTER now:

@themmanifesto - be part of the renewed and reinvigorated agenda!

http://www.twitter.com/themmanifesto

The book will be available shortly, late January - if you join us in twitter now, you will get advanced notice AND a promotional price.

Looking forward to realigning the Marketer with their real agenda in 2010!

This, the eleventh issue of the periodical publication 'The Marketing Manifesto' points out that we have too many technical innovations that purport to serve and communicate with the customer or consumer. How do we address this?

This issue may be downloaded now from here:


www.mymarketinglife.com/mmldocs/marketingmanifestos/TheMarketingManifesto_Digital_Fortress-Permission_Based_Marketing-Aug-09-MTech-DH


These publications are copyright and terms of use apply. Please refer to the document for guidance.

(Or what the hell happened to the '5th P' ......... )

This, the tenth issue of the periodical publication 'The Marketing Manifesto' asks the question about the 5th P - people - particularly as more technologies and surrogates for real contact become the main focus and method of contact with the customer or consumer. The challenge is on to 'rehumanise' .....

This issue may be downloaded now from here:


www.mymarketinglife.com/mmldocs/marketingmanifestos/TheMarketingManifesto_Rehumanisation-Humanity-Strikes-Back-Jun-09-MCO-DH.pdf


These publications are copyright and terms of use apply. Please refer to the document for guidance.

This, the ninth issue of the periodical publication 'The Marketing Manifesto' briefly introduces the new UK marketing vocational standards that arguably give us a robust foundation for the development of professional capabilties. We have them but we still need to see how we can use them effectively ......

This issue may be downloaded now from here:


http://www.mymarketinglife.com/MMLdocs/marketingmanifestos/TheMarketingManifesto_The-Marketing-and-Sales-Standards-Improving-Practise-and-Capability-Jun-09-CAR-DH.pdf


These publications are copyright and terms of use apply. Please refer to the document for guidance.

This, the eighth issue of the periodical publication 'The Marketing Manifesto' and states that perhaps, at least some of the problems associated with 'marketing', its under-development and mis-use as a descriptive term is perhaps down to the term itself!

This issue may be downloaded now from here:


http://www.mymarketinglife.com/MMLdocs/marketingmanifestos/TheMarketingManifesto_Marketing-the-Bloody-Word_Jun-09-Gen-DH.pdf


These publications are copyright and terms of use apply. Please refer to the document for guidance.

This, the seventh issue of the periodical publication 'The Marketing Manifesto' points out that we have a very poor, perverse view of the customer and that this runs 'out of synch' with our aspirations.

What is our view of the customer? A necessary evil perhaps? This Manifesto seeks to highlight the problem and offer a way to prevent us from treating the prospect and customer in any way other than the way we know we should.

This issue may be downloaded now from here:


http://www.mymarketinglife.com/MMLdocs/marketingmanifestos/TheMarketingManifesto-Marketing_Misathropy-Jun-09-MCO-DH.pdf


These publications are copyright and terms of use apply. Please refer to the document for guidance.

This, the sixth issue of the periodical publication 'The Marketing Manifesto' challenges the notion that we really are on a customer or market centric path. Indeed, do we know what that actually means?

It is a good question, as we strive towards this panacea. If we think we are, or want to be ‘centric’, then how do we know we are when we get there? Is customer or market centricity merely another buzz term? Are we limited in what we can achieve in orienting ourselves around the customer by practicalities – such as the fact that we have to look after ourselves rather than the customer?

This issue may be downloaded now from here:
http://www.mymarketinglife.com/MMLdocs/marketingmanifestos/TheMarketingManifesto_AreWeReallyCustomerOrMarketCentric-Apr-09-MCO-DH.pdf

These publications are copyright and terms of use apply. Please refer to the document for guidance.

This, the fifth issue of the periodical publication 'The Marketing Manifesto' challenges Marketers and their finance colleagues to work together to eradicate poor measurements and provide greater calibration and dashboard capabilities for the organisation.

David Hood, MyMarketingLife's Director of Talent asks some questions of received wisdom and traditional measurements that he says prevents real corporate sustainability and delivering real value to the customer.

To check out this issue, download it now from here:

http://www.mymarketinglife.com/MMLdocs/marketingmanifestos/TheMarketingManifesto_MarketersFinanceAccountantsUnite-Mar-09-MCO-DH.pdf

These publications are copyright and terms of use apply. Please refer to the document for guidance.

This, the fourth issue of the periodical publication 'The Marketing Manifesto' proclaims that the current state of recruitment for marketing is serving neither the Employer nor the Marketer.

Recruitment for all professions is pretty poor, and processes and systems to recruit really do require a shake up. Marketing has got its particular problems when it comes to recruitment not least that very few people in the recruitment process actually understand what marketing *is*.

This issue may be downloaded now from here:

http://www.mymarketinglife.com/MMLdocs/marketingmanifestos/TheMarketingManifesto_Marketing_Recruitment_serves_No-One!-Mar-09-CAR-DH.pdf

These publications are copyright and terms of use apply. Please refer to the document for guidance.

Eli Goldratt is a strategist of the first order. His seminal work 'The Goal' pointed out how manufacturing operations could improve remarkably, and this book follows on from that to address strategic marketing.

Do you wish to put together the most compelling offer to your customers? Then get 'Its not Luck':

http://www.mymarketinglife.com/transfer_to_book_recommendation_03_M-09

A great new, yet simple, means to manage and improve 'word of mouth'.

We all know that WOM is the most important marketing tool we have, yet it is rarely managed or controlled in any way! This book outlines a simple - but not simplistic - way to measure and improve WOM in your market.

http://www.mymarketinglife.com/transfer_to_book_recommendation_01_M-09

Beth Rogers is a leading Sales strategist, author, practitioner and academic. This is a definitive new book outlining the essence of modern sales management.

http://www.mymarketinglife.com/transfer_to_book_recommendation_02_M-09

This, the third issue of the periodical publication 'The Marketing Manifesto' introduces the new science and management of Marketing Futurecast.

Professor Luiz Moutinho, Founder and Creator of Marketing Futurecast challenges Marketers to fundamentally adapt and change to adopt a new and very customer-centric orientation.

To check out this issue, download it now from here:

http://www.mymarketinglife.com/MMLdocs/marketingmanifestos/TheMarketingManifesto_Marketing_Futurecast-Feb-09-MF-LM.pdf

These publications are copyright and terms of use apply. Please refer to the document for guidance.

This, the second issue of the periodical publication 'The Marketing Manifesto' and asks a simple enough question - what the hell is a Marketer?

A simple thought-provoking statement, and this issue outlines what could be done to better answer that question and address the fundamental context and environment that Marketers work within.

This issue may be downloaded now from here:

http://www.mymarketinglife.com/mmldocs/marketingmanifestos/TheMarketingManifesto_WhattheHellisaMarketer-Feb-09-CAR-DH.pdf

These publications are copyright and terms of use apply. Please refer to the document for guidance.

This, the first issue of the periodical publication 'The Marketing Manifesto' outlines the thinking behind MyMarketingLife - the top level issues we Marketers have to crack, and change the face and power of Marketing.

This new format - a simple three page pdf document - gives you a quick insight into a marketing challenge. The Manifesto is structured to be read quickly, digested and to be of instant value to the MyMarketingLife Subscriber.

For the first issue, download it now from here:

www.mymarketinglife.com/mmldocs/marketingmanifestos/TheMarketingManifesto_MyMarketingLife_and_the_Future_of_Marketing-0ct-08-CAR-DH.pdf

These publications are copyright and terms of use apply. Please refer to the document for guidance.