This, the ninth issue of the periodical publication 'The Marketing Manifesto' briefly introduces the new UK marketing vocational standards that arguably give us a robust foundation for the development of professional capabilties. We have them but we still need to see how we can use them effectively ......

This issue may be downloaded now from here:


http://www.mymarketinglife.com/MMLdocs/marketingmanifestos/TheMarketingManifesto_The-Marketing-and-Sales-Standards-Improving-Practise-and-Capability-Jun-09-CAR-DH.pdf


These publications are copyright and terms of use apply. Please refer to the document for guidance.

This, the fourth issue of the periodical publication 'The Marketing Manifesto' proclaims that the current state of recruitment for marketing is serving neither the Employer nor the Marketer.

Recruitment for all professions is pretty poor, and processes and systems to recruit really do require a shake up. Marketing has got its particular problems when it comes to recruitment not least that very few people in the recruitment process actually understand what marketing *is*.

This issue may be downloaded now from here:

http://www.mymarketinglife.com/MMLdocs/marketingmanifestos/TheMarketingManifesto_Marketing_Recruitment_serves_No-One!-Mar-09-CAR-DH.pdf

These publications are copyright and terms of use apply. Please refer to the document for guidance.

This, the first issue of the periodical publication 'The Marketing Manifesto' outlines the thinking behind MyMarketingLife - the top level issues we Marketers have to crack, and change the face and power of Marketing.

This new format - a simple three page pdf document - gives you a quick insight into a marketing challenge. The Manifesto is structured to be read quickly, digested and to be of instant value to the MyMarketingLife Subscriber.

For the first issue, download it now from here:

www.mymarketinglife.com/mmldocs/marketingmanifestos/TheMarketingManifesto_MyMarketingLife_and_the_Future_of_Marketing-0ct-08-CAR-DH.pdf

These publications are copyright and terms of use apply. Please refer to the document for guidance.

Corporate Governance has to improve at a strategic level. To make those necessary improvements and become meaningful and effective, it has to incorporate marketing into every decision, every option for change or improvement and every activity - nothing less.

> Corporate Governance and What it needs to Do

1. Lay the Foundation for Profits, now and in the future
2. Seek a true, aligned path from customers to profit objectives (and back again)
3. Incorporate true Marketing philosophy and processes commensurate with its strategic position at the top of the management process
4. Ensure that the intelligence is there for every major decision, operational activity and tactical change so they all become evidenced as an example of good corporate governance and supporting a focus on win-win for all stakeholders.
5. Drag itself from 'counting correctly and reporting efficiently, in line with shareholder, legal and city requirements and massaging expectations' to 'counting what actually matters, and ...

When we talk about Leadership in marketing terms, we tend to talk about how our company is placed in the market, in terms of share of the market. That is really 'market' leadership (if indeed, you think that this form of measurement constitutes 'leadership' at all, although it does imply some measure of success!). But still that proferrs importance to being the largest fish in the pond, by either unit sale or share of the 'value' of that particular market/product/service category.

Does all this however, really equate to more advanced marketing leadership? Real Leadership in marketing should surely be about the ability to demonstrate exemplary capacity and delivery to firm marketing principles and practices.

Sure, we can all say that our organisations 'are good at marketing'. Given that we all use the term 'marketing' inappropriately (and that we probably use the wrong measurements to define what 'good' actually is), we gloss over the real opportunity to make a powerful change in alignment - in both the personal ...