This, the third issue of the periodical publication 'The Marketing Manifesto' introduces the new science and management of Marketing Futurecast.

Professor Luiz Moutinho, Founder and Creator of Marketing Futurecast challenges Marketers to fundamentally adapt and change to adopt a new and very customer-centric orientation.

To check out this issue, download it now from here:

http://www.mymarketinglife.com/MMLdocs/marketingmanifestos/TheMarketingManifesto_Marketing_Futurecast-Feb-09-MF-LM.pdf

These publications are copyright and terms of use apply. Please refer to the document for guidance.

This article outlines what Marketing Futurecast is all about, and what it offers to the Marketer and the organisation.

A pdf version of the following articles is available at http://www.mymarketinglife.com/marketingfuturecast/what_is_marketing_futurecast.pdf

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> What is Marketing Futurecast - and what will it do for the Marketer?

"The greatest challenge to management in the next decade will be to change fast enough to keep pace with new technology, new markets and new values. Either we take hold of the future or the future will take hold of us"

> What is it?

Marketing Futurecast ® is what we at MyMarketingLifeTM consider to be the next evolution for marketing - enabling the Marketer to shape and predict the future for the organisation. It’s Founder and Leader is Professor Luiz Moutinho, Foundation Chair of Marketing at the University of Glasgow.

Marketing Futurecast is a set of specific tools and processes that enable the organisation to focus attention on key environmental trends and ...