For some time now, there has been an ongoing assessment of the ‘core problems for the Marketer and marketing’ and the result is the new book for the marketing Practitioner, that provides a powerful new basis for major and critical important improvements to marketing.

As Marketers, we have to keep abreast of a bewildering and frustrating breadth and number of different strategies, tactics and technologies – with new issues being added daily. However, we still haven’t addressed some fundamental issues, so the book's assertion is that we have to deal with those FIRST before getting overwhelmed by the daily drudgery of trying to keep up with the ‘new’.

There are longstanding challenges and opportunities for the professional Marketer, that need to be addressed to change the way our profession and practice is conducted, and as long as those issues remain unresolved, we continually find ourselves bogged down in mediocrity, fire-fighting and grasping whatever competitive advantage we can.

'The Marketing Manifesto’ ...

Get the lowdown on the powerful new 'The Marketing Manifesto' book ahead of release, on twitter http://bit.ly/1ClCf6

We are currently looking for a major partner-sponsor for the forthcoming definitive book on marketing, for the Marketer.

The title (TBC) will reflect the need for leadership in marketing, and offer a significant step forward for Marketers to improve their personal and professional capabilities, so will resonate with all Marketers - whatever their role.

If you represent an organisation that wishes to highlight it's profile within marketing and to the Marketer, then please let us know at:

info@mymarketinglife.com

Thanks,

The MyMarketingLife Team

Link up for the pilot of the new online meeting and webcast service to MML subscribers - MarketingLIVE.tv

| http://twitter.com/marketinglivetv

You have no doubt sampled and used some online virtual conferencing systems, and indeed there are many out there - but this is the FIRST dedicated service, specifically developed for MARKETERS.

It is simple - so that all can attend with just a browser and broadband connection, and you can conduct meetings and webcasts with ease. No other call in technologies or phone line required ..... and no additional sneaky charges! All comes with a low straightforward monthly payment - so you are never penalised for using your own system! (And neither are your meeting participants.)

We are shortly to stage a pilot and invite 30 MyMarketingLife subscribers to try MarketingLIVE - so make sure you are following things on twitter, and be ready to try things out when we make the announcment shortly:

| http://twitter.com/marketinglivetv

Interesting debate - business webinar - about Gut Instinct v Analytics - a subject very close to our hearts! http://bit.ly/3ziXgM

Might be worthwhile tuning in - this is the type of issue us Marketers are forced to make daily. Whilst data and statistics may help offer some background to our decision-making, it largely results in just making us *feel* more secure. We all know about garbage in - garbage out, but we dont know what is garbage and consider more data to be the answer, rather than focusing on less.

An interesting debate - we will take this up in our fora!

Link up for the pilot of the new 'virtual focus group' service to MML subscribers - See My Customer (TM)

> http://twitter.com/seemycustomers

This is the new service for professional Marketers, from the MyMarketingLfie community, allowing the Marketer to better sense the Customer or Prospect.

'Virtual interviews' are conducted (without the Marketer - its all done through the respondent's computer) and the resulting responses recorded through their web cam and replayed at the Marketer's leisure.

So when it comes to making major decisions on campaigns, product or service developments, or needing to get buy-in from the Board or other group of colleagues, then this is the best way to achieve real input and impact.

Follow now to see what the buzz is, and to be considered for the pilot project!

> http://twitter.com/seemycustomers

This is the initial launch broadcast for MyMarketingLife, the new professional Marketer community.

David Hood, Founder and Director of MyMarketingLife will outline the vision for the group and how it will stimulate and support the Marketer in their role and what a major difference MML will have on the Marketer and Marketing.

Starts at 2pm UK time, duration around 20 minutes only.

Check the events section or click here to BOOK NOW:

http://www.viadeo.com/evenements/detailsevenement/?eventId=002e25m9kbu558w

Launch date and web broadcast date set for the 24th of September. We are looking for a forward thinking Sponsor-Partner.

The Sponsor-Partner will receive a firm package of promotional opportunities - if your company truly wishes to serve the professional Marketer, would like to be involved at this important and early stage, and enjoy all the benefits of becoming an early Partner for MyMarketingLife, contact us NOW>

- email us at info@mymarketinglife.com

The MyMarketingLife Team

To keep abreast of developments in your professional Marketer community through Twitter's tweets:

http://twitter.com/mymarketinglife

MyMarketingLife Team

Follow my ramblings and muses as I strive to build and develope MyMarketingLife for the Marketer:

http://twitter.com/davidhood

Dear MML Community Members,

MyMarketingLife is seeking 32 articles, 8 per month of which will be published within the ‘MML’ community on Viadeo over the next 4 months.

We would like to invite contributions of feature article ideas based on the following topics (popular topics as determined by our survey):

1. Marketing as a process, not just a function.
2. The process of ‘co-creation’.
3. Wider definition and inclusion of ‘stakeholders’.
4. Collecting Marketing data v True Marketing Intelligence and Engagement mechanisms.
5. Social marketing / networking – where is it all going? Where are the boundaries?
6. New product / service development in the C21.
7. Is technology improving our understanding of the Customer (and real engagement?); delivery, sensing, relationships likewise?
8. Development of the profession – general ideas etc for improvement as a profession / discipline etc.
9. How should companies manage human capital in a recession, and what role does it play in marketing?

Before submitting ...

As trailed in this community, Marketing Talent - the recruitment and career service specifically for Marketers - is to pilot am enhanced and rapid service to align Marketes and Employing organisations for mutual benefit.

If any Senior Marketer / Manager is looking for Marketing staff and interested in becoming a part of this exciting pilot, please contact:

> info@marketingtalent.org

The programme is to start February 20th and places are limited. Get the best Candidates and allow us to help you make the right choice.

All the best for the festive season - looking forward to our 'soft launch' in January 2009, and a prosperous new year for all Marketers!