As the market for CRM moves out of its initial adoption phase, vendors will be looking to provide the technology to help companies manage other relationships. Datamonitor’s report ‘From CRM to xRM’ finds that the overlap with existing CRM software is substantial and that relationships with partners, suppliers and service organisations will be a key route of growth for vendors operating in the xRM market. With greater emphasis than ever on close and stable relationships (and their impact on shareholder value), many large companies are looking to technology to support and enable the processes involved in maintaining the relationship. This report examines the main relationships that technology vendors and companies are interested in and argues that best-of-breed implementation methodologies will continue to dominate: single vendor suites have not seen the market traction that was anticipated. This report examines the market for xRM (Relationship Management software for multiple stakeholders) and examines the adoption of these technologies on various dimensions, including: • Geography: Americas, EMEA, Asia Pacific • Vertical: Agriculture, mining and construction, telecoms and utilities, entertainment, media and leisure, financial services, healthcare, manufacturing, public sector, retail, wholesale and distribution and services (9 vertical markets in total) • Relationship category: Customer, Employee, Supplier, Investor, Partner, Government and Services organization (each is analyzed for its vendor opportunities)
mardi 11 décembre 2007