Bonjour à tous,

je débute une thèse sur le luxe en particulier LVMH et les marchés Chinois et Canadien.

THESIS :
Measuring consumer perceptions of luxury products: a cross cultural framework for Canada and China. A comparative study through LVMH.


Auriez l'extrême gentillesse de répondre à l'une ou certaine des questions ci-dessous (En français ou en Anglais).

Questions :

•Which dimensions namely financial value (price), functional (quality, uniqueness, usability), individual value (self identity, hedonic, materialistic) and social (conspicuousness, prestige) are the most important for the Canadian and Chinese consumer?
• Are any of these dimensions not relevant for the consumers of these two countries? If that is the case, how can we explain it?

• What are the main characteristics of the Canadian and the Chinese luxury Consumer ?
• What is the role of the female consumer?

• How can luxury firms use the findings to develop better marketing strategies in order to be successful in these markets?
• What is the influence of culture on international marketing?

• What are the challenges within the Canadian and Chinese markets that LVMH has to face?
• How LVMH marketers have to adapt their marketing strategy to penetrate and stay in the Chinese market?
• What are the marketing strategies of LVMH, regarding the Canadian and Chinese consumers’ behaviours: brand positioning, advertising, etc…?

En vous remerciant très vivement pour toute l'aide que vous pourrez m'apporter,

Chaleureusement,
Vincent BOGAERS
06 78 73 10 94
V_bogaers@hotmail.com
http://vincent.bogaers.votrecv.com/

European MBA
dimanche 1 février 2009