10:30 - 11:00 Lessons of a successful entrepreneur

• Risks of entrepreneurship
• Overcoming the obstacles to reach your goals
• How to remain productive when you feel like giving up
• What they don’t teach you about being an entrepreneur

Simon Morris, Co-Founder & Chief Marketing Officer, LOVEFILM International.
11:15 - 11:45 Growing your business through franchising

• The pros and cons of franchising your business
• Deciding whether franchising suits you and your business
• How to effectively franchise your business
• Where to seek advice and guidance

Brian Smart, Director General, British Franchise Association.
12:15 - 12:45 Taking charge of your sales pipeline

• The importance of a clearly defined sales strategy
• Putting your strategy into action
• How to generate leads without cold calling
• How to close more sales without being pushy

Richard White, Business Development Director, Pro Excellence.
13:15 - 13:45 Efficient cash flow management

• Cash vs profits
• How to speed up your receivables
• Managing your payments
• How to survive a financial shortfall

Robert Snaith, Director, Central Enterprise Solutions.
14:15 - 14:45 Successful search engine optimisation

• Why do you need search engine optimisation?
• How to use SEO to drive more business to your site
• Free web tools to assist with your SEO campaign
• Tips to get you started

Neil Stickells, Head of SEO, Steak.
15:00 - 15:30 Getting your business noticed with PR

• Benefits of using PR to promote your business
• Defining what’s newsworthy about what your business does
• Developing an angle that will attract journalists
• Getting your own coverage whilst piggy-backing on other stories

Chantal Cooke, Director, PassionForThePlanet.com.
Monday, September 22, 2008