Friday June 13 2008

10:30 - 11:00 Small business growth strategies: goals for successful CEOs

- Qualities of a successful CEO
- The importance of setting a company vision
- Achieving short and long-term goals
- What it takes to attract finance?
<<Amanda Jones & James Brown, Founding Directors, Red Button Design>

12:30 - 13:00 Building buzz through PR

- Creating awareness and enthusiasm for your business
- How PR can help your business prosper
- Differentiating yourself from the competition
- Public relations tips for your small business
<<Alasdair Northrop, Editor, Scottish Business Insider>

14:45 - 15:15 Get results for your marketing

- Find and attract new customers
- Qualifying 100% of your prospects
- How to generate multiple revenue steams
- Recommendations on how marketing can improve performance and growth
<<Fraser Hay, Founder, The Results Academy>

Saturday June 14 2008

11:30 - 12:00 Succeeding with search engines

- Building a successful search marketing campaign
- Finding good keywords and phrases
- How to make your pages relevant
- From visits to sales - how to improve your website's conversion ratio
<<James Howell, Managing Director, E2 Marketing>

13:45 - 14:15 Networking: Connecting your business with the right people

- The value of networking to your business
- Setting your networking goals
- Generating opportunities for new business
- Online vs traditional networking methods – what will work for your business?
<<William Buist, Managing Director, Abelard Management Services>
Wednesday, May 14, 2008