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Introduction

May I take a moment of your time to introduce myself,

My name is Anthony E. Clark, friends call me Tony. I own The Clark Group, an International Business Group of Independent Consultants. Our business develops and expands market share for major corporations such as Barnes & Nobles, Circuit City, Nike, Bass Pro Shop and several others through "social networking" or as referred to in its business term: "viral marketing". Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

It is by this process the internet has evolved from Web 1.0 to Web 2.0. In her writing "Making Sense of Web 2.0 and is Importance", Cindy Gordon Ph.D. CEO of Helix Commerce International Inc. stated the following in a recent posting on Viadeo:

"There has been a continual evolution of Web 1.0 capabilities by companies like: AOL, eBay, and Yahoo. The next generation of social media computing is now dubbed Web 2.0 and its core foundation is collaboration and community interaction. Web 2.0 leading companies are: Apple, Digg, Facebook, Google, Octopz, MySpace, YouTube, WebEx (recently acquired by Cisco.

Web 2.0 represents the third wave of collaboration that enables people to meet, connect or collaborate through computer-mediated communication and to easily form online communities. Web 2.0 addresses the change in the internet as it shifts from simple electronic publishing and static Web pages to a more interactive and collaborative environment. Coupled with this shift are technological advances that allow a significant number of non-technical people to contribute Internet content."

Note: I have the entire posting, it is a MUST READ. If you would like to have it, email me @ clarkworldwide@urassociation.com

We have been very successful in making use of social networking within this universe of online communities as well create personal online communities with a major difference. That difference is having the ability to benefit financially through social networking. The participants of the aforementioned communities, "Myspace", etc. never get paid for being a part of that community. The only entity that benefits from their participation financially are the owners of the communities; Hotmail $400 Million, MySpace $580 Million, Youtube $650 Million.

Web 2.0 in itself provides the unique situation for one to be able to narrow the gap financially. Those who will ultimately benefit are those who “understand the importance” of Web 2.0 and have the means to capitalize on this evolutionary shift.

Our business team, The Clark Group, provides the means and resources as well as the education that empowers others to be able to close their technology gap thus allowing them to benefit financially from social networking/ viral marketing.

Respectfully,

Anthony E. Clark
Owner/Consultant, The Clark Group
(210) 200-9111 (Office)
(888) 234-7851 (Toll-free, Virtual Asst.)
Clarkworldwide@urassociation.com
www.clark-worldwide.com
Sunday, March 23, 2008
President, Chief Consultant, The Clark Group

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