The Hive@Mansfield is a programme delivered by Nottingham Trent University to help anyone with a good new business idea to evaluate the commercial potential of the idea before investing in it.
Unfortunately too many Innovative idea are developed without sufficient research, evaluation and planning and do not achieve the expected Return on Investment (ROI). Research shows the success rate to be less than 1 in 200!

My definition of Innovation is "Doing something new to the business that makes a significant difference to the business". This is always in terms of ROI. Thus to say that an idea is innovative has to be a retrospective statement when you look back and see the effect that it had on your business.
However you can minimise the risk of not achieving the require ROI by going through the Innovation process. This will reduce the risk of failure for the average 1 in 2oo to less than 1 in 5.
How? By showing you how and helping you to undertake the required research, evaluation & planning to achieve the desired success.
You can find out more and download the "Information Pack" at www.mansfieldhive.ntu.ac.uk.

Our next programme starts next week on the 17th September.
IF YOU ARE INTERESTED - PLEASE ACT NOW
Tuesday, September 9, 2008