New Solution Automatically Identifies and Optimizes New Customer Segments to Help Marketers Gain Market Share and Drive Growth

eMETRICS MARKETING OPTIMIZATION SUMMIT, San Jose, Calif., - May 6, 2009 - Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that Optimost Adaptive Targeting is now powered by Autonomy's Meaning Based Marketing engine, giving marketers a radically new and more powerful capability for identifying, engaging, and converting customers online. By combining Optimost Adaptive Targeting with Autonomy's unique Intelligent Data Operating Layer (IDOL), the solution automatically identifies new segments of customers, recommends the most compelling content, and launches new offers and campaigns, all powered by a unique meaning-based approach.

"Combining Autonomy's meaning-based computing with Interwoven's content management raises profound implications for site design, optimization, customer segmentation, personalization, and analytics," said Jim Murphy, Research Director, AMR Research "The result is a sort of dynamic, self-optimizing, cross-channel, customer engagement engine."

"With this announcement, we are turning the traditional, manual approach to market segmentation on its head," said Mark Wachen, Managing Director, Autonomy Optimost. "Rather than relying on statisticians to perform complex analytics based on static, historical data, Autonomy Optimist empowers marketers with a solution that automatically identifies new market segments as they emerge in real-time, and allows them to immediately take action by offering targeted campaigns. This is precisely the kind of solution that is required to succeed in the modern, dynamic web."
Adaptive Targeting Now Powered by Meaning Based Marketing
mardi 26 mai 2009