Monday, November 9, 2009
Get the lowdown on the powerful new 'The Marketing Manifesto' book ahead of release, on twitter http://bit.ly/1ClCf6
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My Marketing Life |
MyMarketingLife(TM) is all about the Marketer - the professional in charge of engaging with markets, customers, all stakeholders - focusing on what THEIR needs are, without adding to the 'noise' in marketing.
> We are here to Sense, Shape and Support the Marketer. (TM)
Join now and support the group that supports you. Marketing is coming of age ..... now this is the age of the Marketer.
Forum News |
The marketing book of the year - get the lowdown ahead of launch! Monday, November 9, 2009 Get the lowdown on the powerful new 'The Marketing Manifesto' book ahead of release, on twitter http://bit.ly/1ClCf6 |
New MyMarketingLife backed BOOK - looking for major Sponsor. Wednesday, November 4, 2009 We are currently looking for a major partner-sponsor for the forthcoming definitive book on marketing, for the Marketer.
The title (TBC) will reflect the need for leadership in marketing, and offer a significant step forward for Marketers to improve their personal and professional capabilities, so will resonate with all Marketers - whatever their role.
If you represent an organisation that wishes to highlight it's profile within marketing and to the Marketer, then please let us know ... |
Virtual Meeting and Webcast service for Marketers - MarketingLIVE Friday, October 30, 2009 Link up for the pilot of the new online meeting and webcast service to MML subscribers - MarketingLIVE.tv
| http://twitter.com/marketinglivetv
You have no doubt sampled and used some online virtual conferencing systems, and indeed there are many out there - but this is the FIRST dedicated service, specifically developed for MARKETERS.
It is simple - so that all can attend with just a browser and broadband connection, and you can conduct meetings and webcasts with ease. No other call ... |
Gut Instinct v Analytics: Gladwell v Davenport Tuesday, October 27, 2009 Interesting debate - business webinar - about Gut Instinct v Analytics - a subject very close to our hearts! http://bit.ly/3ziXgM
Might be worthwhile tuning in - this is the type of issue us Marketers are forced to make daily. Whilst data and statistics may help offer some background to our decision-making, it largely results in just making us *feel* more secure. We all know about garbage in - garbage out, but we dont know what is garbage and consider more data to be the answer, rather ... |
See My Customers - pilot launch - follow on Twitter now, ahead of launch Thursday, October 15, 2009 Link up for the pilot of the new 'virtual focus group' service to MML subscribers - See My Customer (TM)
> http://twitter.com/seemycustomers
This is the new service for professional Marketers, from the MyMarketingLfie community, allowing the Marketer to better sense the Customer or Prospect.
'Virtual interviews' are conducted (without the Marketer - its all done through the respondent's computer) and the resulting responses recorded through their web cam and replayed at the Marketer's ... |
Discussions - General |
Can we inject the power of social networking into shopping ? Wednesday, November 18, 2009 Yes. http://www.way2eshopping.0fees.net introduces Social networking based group shopping targeted towards getting better bargain power. This innovative new buying model eliminates the need for a credit card online and encourages local business. It lives upon the shoppers’ natural but under-utilized bargain instincts by allowing themselves to represent their
virtual-groups in gaining competitive quotations. This platform loosely couples shoppers, vendors and website and allows everyone to ... |
Research on 'Best in Class' companies and Benchmarking - Correlation & Causality Thursday, October 22, 2009 >Hi,
I just wondered if anyone had any strong thoughts on the above issue. I find that it is quite frustrating that some comparisons are banded about regarding 'best in class' inferring that if a Marketer - or company - adopted some things that 'best in class' companies do, then our companies will improve?
Surely there is a huge assumption here - that those companies 'are where they are today, and seen to be so-called best in class or whatever, *because* of those attributes. I have ... |
Invitation to the Small Business Marketing summit 16th July Tuesday, July 14, 2009 Register here for free to attend the Small Business Marketing summit: http://www.brighttalk.com/summit/smallbizmarketing
This online summit will feature live webcast presentations by marketing experts, offering best practice advice, case studies and actionable tips on important marketing tools for your small business.
Topics and speakers include:
Customer Attraction Techniques, Nigel Temple
Marketing for Success (what small businesses need from marketing), Akram Din, Business Link
How ... |
What support do independent consultants need? Friday, July 10, 2009 Synogis.com is a new global group run by and for independent consultants
The aim is to create a support system for independent consultants everywhere
The basic model has just entered the pilot stage (www.synogis.com) and the next phase will look at adding the support that independent consultants want
If you are an indpendent consultant we will be pleased to hear your views
Kind regards
Richard Sandrine Urvois founder owner, the BPL Richard Ilsley Partner, Sales & Marketing Consulting Group |
The Marketing Manifesto: #8 The Problem with Marketing is .... the Bloody Word! Tuesday, June 30, 2009 This, the eighth issue of the periodical publication 'The Marketing Manifesto' and states that perhaps, at least some of the problems associated with 'marketing', its under-development and mis-use as a descriptive term is perhaps down to the term itself!
This issue may be downloaded now from here:
http://www.mymarketinglife.com/MMLdocs/marketingmanifestos/TheMarketingManifesto_Marketing-the-Bloody-Word_Jun-09-Gen-DH.pdf
These publications are copyright and terms of use apply. Please ... |
Marketing Futurecast (TM) |
The Marketing Manifesto: #3 : Marketing Futurecast Wednesday, March 18, 2009 This, the third issue of the periodical publication 'The Marketing Manifesto' introduces the new science and management of Marketing Futurecast.
Professor Luiz Moutinho, Founder and Creator of Marketing Futurecast challenges Marketers to fundamentally adapt and change to adopt a new and very customer-centric orientation.
To check out this issue, download it now from ... |
What is Marketing Futurecast? (An Introduction) Friday, March 13, 2009 This article outlines what Marketing Futurecast is all about, and what it offers to the Marketer and the organisation.
A pdf version of the following articles is available at http://www.mymarketinglife.com/marketingfuturecast/what_is_marketing_futurecast.pdf
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> What is Marketing Futurecast - and what will it do for the Marketer?
"The greatest challenge to management in the next decade will be to change fast enough to keep pace with new technology, new markets and new values. ... |
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David Hood on Twitter Monday, July 13, 2009 Hi all, just to let you know that you can follow me on Twitter:
http://twitter.com/davidhood
Regards,
David Hood
Director of Talent,
MyMarketingLife |
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