Zineb Ahnou

Secteur : Biens de Consommations

Zineb Ahnou



EXPERIENCE : HENKEL

Jan 2007 - Current Senior Brand manager

2003-Dec 2006

- Henkel Algeria is leader in the detergent segment with 56% market share (ACNielsen), Unilever N°2 and P&G N°3
- Net Sales: 75 Million Euro in 2005
- Henkel Algeria has 3 factories with 1200 employees



Nov 2005 - Current
Brand manager
(www.henkel.com)

Achievements:
- Major launch: Le Chat Powerpearls with Oxygen Power in both hand wash and washing machine segment with national presentation to sales force and distributors
- Successful launch with +50% increase on the sell in of the brand
- Promotion: National sampling with 500 000 households visited
- Shooting in Middle East North Africa region (MENA) region of 3 TV commercials specific to Algeria and Egypt

- Reporting to Marketing director and MENA coordinator in the headquarter ( Germany)


June 03 - Oct. 2005
Assistant
Brand manager

Achievements:
- Major launch: Introduction of Bref bleach in Algeria, currently 50% market shares.
- 2 Major relaunches under the brand Le Chat Powerpearls, currently 30% market shares.
- Organize the whole promotional plan of the brands
- Shooting in MENA region of 9 TV commercials for the brands Le Chat and Bref.
- Study of the softener market potential in Algeria: identification of the attractive concepts,
marketing mix development

Þ Reporting to Marketing director and MENA coordinator in the headquarter (Germany)


Feb 03 - June. 2003
Media &
Market research
Responsible

Achievements:
- Develop the tools for analysis & monitoring of the whole Henkel brands media performance.
- Organisation, monitoring and analysis of the whole Henkel brands market research.






PROFESSIONAL TRAINING

· May 2006: “International Brand Management seminar” / Marketing Auditorium
St. Gallen University - Switzerland

· September 2005: “ Marketing Seminar” / Henkel Global Acedemy – Germany

· September 2005: “ Team & Conflict Management” / Henkel Courses – Algeria

· May 2005: “Advertising Work Shop” / Henkel Courses – Tunisia

· August 2004: “Junior Marketing Seminar” / Henkel Global Academy – Germany

· June 2003: “ Market Research Seminar” / Henkel Global Academy – Germany

· Mars 2003: “Time Management Seminar” / Henkel Courses – Algeria

· Mars 2003: “ Consumer Service Implementation” / Henkel France Training - France



Professional ambitions

Build a successful international career


EDUCATION

1998-2002 Bachelor degree in marketing
National Business Institute of Algiers (INC)


Language skills: French, English, Arabic

Computer skills: Windows environment, Word, Excel, PowerPoint, Internet.


Hobbies

Traveling: Discover new and different cultures
Media: Advertising - News - Cinema and music
Others: Fitness - Salsa

Secteur : Biens de Consommations

Secteur : Biens de Consommations