Sales strategy & management, France and International
* direct sales to media, brands and communication agencies
* undirect sales via AFP International sales network, and via local distributors
Business development : strategic partnership, JV & take-overs opportunities identification & co-lead
Marketing and communication drivers for stronger visibility on the BtoB market
Some sales and business development achievements
* turn-over 2011 + 12% versus 2010 - turn over 2012 +12% versus 2011
* personnal win in 2012 of relaxnews #1 client (>1,5M€ turn-over/year)
* JV with Pages Jaunes Group (jan), then Paris Modes tv (july) and Hoosta (sept) take-overs in 2011
Communiqués de presse : @ http://bit.ly/hwQwGq et @ http://bit.ly/g9rs9A
Allociné
- Consultant indépendant en business & marketing
Paris2010 - 2010Paris, France. Lettre de recommandation @ http://bit.ly/170bme3
[Juillet-août] ALLOCINE.COM : gestion des campagnes marketing pour UK, Espagne et Allemagne.
[avril-juin] ALLOCINE.COM : analyse de marché et plan d'affaire le lancement d'un nouveau projet online
[février-avril] AFP : élaboration du marketing mix pour le lancement d'une nouvelle offre de service
L'Oréal
- Group Product Manager, Biotherm, shu uemura & Kiehl's, L'Oreal
PARIS2009 - 2009Sydney, Australia. Reference letter @ http://bit.ly/16Zlmib
> Conception, management & implementation of the marketing mix for Biotherm, shu uemura & Kiehl's
* Management of all business drivers aspects: advertising, CRM, direct marketing, promotions, events...
* Ownership & management of the business drivers budgets
* Cross-functional involvement (particularly with sales and public relations) to ensure successful promotions
> Management of relationships with key suppliers & retailers
> Management & development of a team of 4 direct reports
BearingPoint
- Strategy & management consultant
Paris la Défense cedex2007 - 2008Paris, France & Sydney, Australia. Reference letter @ http://bit.ly/1iFvIcc
> Internal & external growth opportunities identification & implementation for a leading advertising & media agency
> Assistance for an International audio and web conferencing service launch on the French market for a major French telecommunication operator
> Strategic mission for the CRM business unit of a major French telecommunication operator : market sizing and positionning recommandations
> Change mission for a major French telecom operator, for the implementation of a profitability follow-up tool : definition of roles and responsabilities, protype and pilot management.
> In charge of the observatory innovation management survey, launcheb by BearingPoint, l'Ecole des Ponts et Chaussées and the magazine l'Expansion, in order to create a sharing plateform on innovation problematics between the majors firms on the french territory : interviews of major players on innnovation, writting of a white paper.
> Seminar organization for the new finance employees of a major car equipement manufacturer
Relaxnews
- Marketing and sales manager
2006 - 2006Marketing and sales manager for the launch of the 'Relaxfil' , first real-time leisure information wire
> Marketing and commercial strategy definition and tools elaboration
> Sales representative