| HBO ROMANIA
HBO and Cinemax Marketing Coordinator for Romania (05/05 to present)
- managing marketing budget for 2 pay TV channels, responsible for managing and training freelancing team and magazine divizion of eight people (this including preparing development plans and performance reviews),
- participating in setting strategy for the region and implementing it in terms of new business development and managing national and regional campaigns in order to achieve budget goals
- worked with regional marketing department to target new segments and develop profitable business in each product line based on overall corporate guidelines.
- coordinate all operational marketing issues, work with upper management on developing budgets for each product line as well as managed marketing expenses for the region.
HBO Marketing Coordinator for Romania (06/03 to 05/05)
- creating, developing and implementing marketing strategies and campaigns for Romania, generating $500K annual cross promotion projects to increase awareness and reduce costs, managing local marketing budget, media planning, offering support for local programming development and research projects, designing special local launches of new channels and programming packages, coordinating local marketing and freelancers team
- Projects: AXN channel launch, Cinemax pay TV channel launch, regional marketing campaigns and local cable conventions, international events for all partners (Rolling Stones concert in Prague, Cher concert in Budapest, developing and coordinating trainings and seminars for cable operators, HBO TV Guide and Magazine development and coordination, developing new marketing tools and coordinate their localization (website, teletext, telemarketing)
SOFTWIN
BTL Senior Specialist (03/02 to 06/03)
- designing event concept and supervising implemention on local and international markets, coordinating design team, work with upper team on developing company BTL strategy, supervising suppliers contracts and negociations, preparing annual business and communication meetings
- Projects: CeBIT, Hannover, Germany; E-learning Symposium, Romanian Academy; CRM Financial Solutions Conference; Edis Solutions, Bookarest; DIMA, Dusseldorf, Germany
Events Manager (10/01 to 03/02)
- designing company events concept, implementing events on local and international market, contacting and contracting suppliers and services, negociations, managing events budgets
- Projects: CeBIT Hanover, Germany; BIT, Barcelona, Spain; Ifabo 2001; Gaudeamus 2001; BitDefender Launching, Bucharest; Project Clark Conference, Bucharest; Theatre show for 1200 people on Christmas Celebration, Best Employees Awards, Bucharest
Events Executive (03/01 to 10/01)
- designing department events concept and implemention, contacting and contracting suppliers, negociations, managing events budgets
- Projects:Security presentation and booth, Military Academy; Romanian President Iliescu’s Visit; CERF 2001; E-learning Conference at Romanian Academy; ROCS 2001
MANIFESTO INTERNATIONAL
Creative Director (12/00 to 03/01)
- coordinate creative team and workflow, develop client presentations, participate in designing agency creative and communication strategy
- accounts: Coca-Cola, Interbrew, Softwin, Kodak
Copywriter (04/00 to 12/00)
- designing creative presentations for new and dedicated accounts, developing advertising and communication strategy for asigned accounts, designing advertising concepts, headlines, slogans, text and image layout, audios, concept and implementation of BTL pojects
- accounts: ARO Romania, Baneasa SA, Tutti Frutti Wafers, Kandia, AVX Antivirus, Stella Artois
- BTL projects: Sighisoara – Medieval Art Festival 2000, AVX Launch, Halloween Party for Stella Artois |
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