Romain KUSEK

AIR FRANCE KLM Cargo – DELTA Cargo, London LHR Heathrow; Marketing & Sales Executive- Yield and Pricing Unit (responsible for two person team)

Mission : Participation and implementation of the new joint organization Air France KLM Cargo in Revenue management UK Ireland ; to create and implement tools in joint pricing and marketing strategy.

Sales
· Monitored and analysed results in order to orientate route / pricing / sales towards potential new markets and to secure existing businesses
· Participated in setting AF KL DL rate levels per routes and product
· Created and issued promotional offers
· Responsible for mailing lists and newsletters
· Participated in sales meeting results presentation and analysis
· Analysed and compiled AF KL DL monthly results with Commercial Manager UK
· Reported Air France and Delta Monthly and weekly reporting GBI
· Implemented Performance indicators on Data warehouse (reporting incentive / reporting Per product / Per destination / Per Agent / Per BDE)


Marketing:
· Proposition of AF KL DL IATA 2006/2007 marketing plan
· Market studies and analysis
· Implemented marketing operations
· Competition intelligence analysis and routes & Network, · Implement marketing plan and communication for new Delta Flights
· Created and issued promotional publications

Yield Management:
· Managed the freight capacities of Delta flights departing from UK:
· Set up Rates / thresholds and markets to target
· Orientate levels of rates
· Responsible for quoting major shipments
· Monitor Delta Yield Capacity and Pricing
· Organization marketing planning and communication of the new flights (MAN-JFK / EDI-ATL)