Romain Chauquet

Marketing and Sales Development

_ Setting up the marketing mix taking in consideration to the global company strategy.
_Developing product & supplier referencing strategies, taking into account various distribution network needs.
_Analysing the product gear and market information in order to select and choose the appropriate products for client retailers to establish a coherent global selection.
_Organising focus groups with retailers and consumers to validate the product selection.
_ Transacting centralised invoicing contracts and negotiating net product prices with suppliers.

Distribution and Merchandising Support:

_Presenting the strategy and the global selection guide to the retailer network.
_Setting up sales tools (consumer catalogs and promotional brochure)
_Organising events to promote brand name awareness to press, retailers, suppliers and consumers.

Secteur : Sport - Loisirs - Tourisme

Brand Strategic Marketing Development
_Set up brand strategic positioning
_Supervised brand profitability indicators
_Developed product mix in relation to associated budgets
_Drew up snowboard product specifications plans (boards, boots and bindings) taking into account fashion trends and competitor positioning.
_Scheduled international focus groups with consumers, retailers and athletes.
_Defined FOB and retail price aims.
_Coordinated Marketing, R & D and Production relationship (Europe and Asia)
_Organized International Marketing Task Force.

Distribution and Merchandising Support:
_Set up sales tools (consumer and retailers catalogs, brochure, POP, etc...)
_Presented range of products to our main international account customers, distributors and the press.
_Defined product line volume targets with the sales department

Management :
_Managed a small marketing team
_Interviewed candidates for recruitment

Secteur : Sport - Loisirs - Tourisme

R & D / Process / Method:
_ Planned and organized product launch from conception stage to the series production stage.
_ Budgeted production investment to manufacture new product
_ Adapted and developed new process to improve productivity, quality, reliability and esthetic of the product.
_ Studied developed technical and design evolution, taking account of budgets and production capacities.
_ Developed technical arguments in accordance with the latest innovations.
_ Wrote specifications of raw materials and final product to source new suppliers.

Management:
_ Managed a team of engineers and technicians.
_ Chaired monthly information meeting for all the production and development staff.
_ Interviewed candidates for recruitment and for annual appraisal

Secteur : Sport - Loisirs - Tourisme