91 contacts
Skills: Strategic Marketing & Business Planning, Product Mgmnt, Project Mgmnt, Vendor Mgmnt
Expertise: Software & System Integration Business, Direct & Indirect Sales models, Online & Community Marketing, IT Technologies.
Renaud Marcadet
Business and Marketing Manager
Jacou, France
Renaud Marcadet |
Ancien élève de |
HEC CESA (executive CESA marketing) |
Depuis 2008 : Dell |
Brand Manager
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Secteur : Matériel informatique |
Depuis 2003 : Microsoft |
Application Platform Marketing Manager - SQL Server & Visual Studio Launch.
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Planning & management (75 people v-team) of the following programs: • Sales readiness, partner readiness & competitive recruitment • Launch event (4.000 attendees) and early adoption • Awareness campaigns, communication plan, viral marketing. • Press & analyst relationship • Messaging study and focus group Orchestration of Go-To-Markets (market analysis, strategic planning, partnership strategy, account targeting), demand generation, co-marketing activities, revenue tracking. Acquired Competencies:, Strategic Marketing Planning, Product Strategy, Product launch, Go-To-Market execution, Partnership, Budget Planning | |
Secteur : Editeurs logiciels |
2006 - 2007 : Microsoft | 1 référence |
Office Marketing Manager
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Main Metrics: Over 500 M€ revenue, 10% growth on core product, 30% on emerging products, > 100 persons v-Team Role: - Revenue Growth Strategy Definition - Partner Engagement Strategy Definition and Orchestration - Office 2007 and Windows Vista Enterprise Launch Manager - Deployment of online direct sales strategy - Seeding strategy - Advertisement campaign drive - End user relationship marketing via Internet | |
Secteur : Editeurs logiciels |
2001 - 2002 : Evidian |
Business Development – Product Manager
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Product roadmap definition, partner evangelism, pricing strategy, product positioning, direct and indirect sales channel readiness, press and analyst relationship. Acquired Competencies: Product Marketing, Security & Network Mgmt Ecosystem | |
Secteur : Editeurs logiciels |
2000 : Valoris |
EBusiness Project Director
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Management of architecture and development teams of an eBanking website (over 2.000 men days). Interfacing the marketing, legal and operation customer teams working on the project. Acquired Competencies: Project Director, Business Decision Makers Relationship, Project ROI measurements | |
Secteur : Produits et services télécom - Internet |
1995 - 1999 : IBM |
Project Manager
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Project management (up to 1500 men days). IT organisation audit and consultancy. Presales (deals from 200 k€ to 2 M€). Project: Metro, PSA, EDF, Michelin, Dassault Systèmes, La Poste. Acquired Competencies: IT Architecture and organisation, Presales, Team Mgmnt. | |
Secteur : Services informatiques |
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