Currently based in Singapore, I am working within the Richemont group as Area Sales Manager South East Asia for Alfred Dunhill.
I have gained very good knowledge of the Asia-Pacific region for having studied, lived and worked so far for more than 5 years in Australia, South Korea and Singapore.
I have also very good knowledge of the Asia-Pacific region for having travel regularly in this part of the world since my childhood (Japan, China, Thailand, Indonesia, Singapore, Philippines, ...).
Graduated from France, Australia and South Korea, I have developed strong experiences in multi-cultural environment.
Working since more than 4 years in the Luxury/Fashion business within agent/distributors and brand, in South Korea, Dubai and today within the Richemont Group in Singapore, I have developped a very good knowledge in Brand Management, Sales, Luxury Marketing, Customer Service, CRM, Brand Development, Travel Retail Business.
Master Thesis' subject on “How to optimise a multi-brand loyalty program in the sales of luxury and fashion goods in Asia? Study case: Bluebell in Korea”.
Rewarded at the “Grand Prix de l’International CCE 2005” organized by the CCE – Conseillers du commerce extérieur de la France.
Nicolas Roptin
Area Sales Manager South East Asia - Alfred Dunhill
Singapore, Singapore
Nicolas Roptin | English | French |
Depuis 2007 : Richemont Luxury (Singapore) Pte Ltd |
Area Sales Manager South East Asia - Alfred Dunhill - Singapore
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- Markets covered: India, Indonesia, Singapore and Malaysia - Products covered: Menswear, Leather goods, Accessories and Writing Instruments - Responsible for the overall development of franchise boutiques (India & Indonesia), wholesale retailers and corporate business for the markets covered - Prepare seasonal (AW & SS) Pre-commit and OTB for franchise markets liaising with merchandising team and franchisee partners’ team - Assist to seasonal (AW & SS) Selling Shows introducing and selling the new collection to franchise partners and wholesale retailers - Improve the effectiveness of good merchandising display of products in the franchise boutiques and wholesale retailers - Create & increase brand awareness, increase overall market share and brand positioning - Formulate, propose and implement sales plan and strategy for the region - Forecast account sales performance, monitor budget, A&P and expenditure www.dunhill.com www.richemont.com | |
Secteur : Luxe et Cosmétique |
2006 - 2007 : Brand Garden |
Regional Brand Manager - Dubai, U.A.E.
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BRAND GARDEN is a regional distributor and brand builder focused on Fashion, Accessories, Beauty, Watch and Jewelry brands that fit the following concept: - Prestige lifestyle - Innovation - Casual luxury - Cater to a new breed of consumers - Have the potential to become the new luxury of the future BRAND GARDEN covers the entire Middle East region, GCC, near East & North Africa, Turkey, Indian Sub-Continent. - Region covered: Middle East & Indian Sub Continent - Christian Bernard Group’s fashion jewellery brand licences managed: Feraud, Cacharel, Guy Laroche and Morgan - Markets covered: Domestic and Travel Retail (airports & airlines) - Plan, develop and implement commercial & marketing strategies in the region to achieve brands’ objectives - Support the retailers by providing brands and VMD trainings; coordinating marketing and promotional actions, taking orders and ensuring the follow up - Prepare annual budgets for the brands based on market trends, market potential and brands objectives - Recommend wholesale/retail prices for the brands/ products as per market requirements, keeping in mind the competitive position www.christianbernardgroup.com www.strategygarden.com | |
Secteur : Luxe et Cosmétique |
2004 - 2006 : Bluebell Korea |
Loyalty Program Manager - Seoul, South Korea
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The Bluebell Group distributes and markets luxury goods in several countries in Asia. In South Korea, Bluebell Korea distributes on the travel retail and/or domestic markets: Louis Vuitton, Celine, L’Occitane, Fendi, Marc Jacobs, Dior, LeSportsac, Clarins, Bourjois, Moschino, Loewe, Chaumet, Carita, Givenchy, Davidoff … * "Belle Carte" is Bluebell Korea's own Multi-Fashion brands Loyalty Program for Alberta Ferretti, Moschino and Cacharel in South Korea * "Belle Carte" is available through Alberta Ferretti, Moschino and Cacharel's 15 point of sales in Seoul, Taejon, Taegu and Busan * Member profile type: High-end customers of Alberta Ferretti, Moschino and/or Cacharel, 20 to 60 years old; average monthly new members enrolled: 200-250 - Responsible for “Belle Carte” Program performance (Sales and Marketing action plans, Animation, Budget, Promotions, Co-promotions, Members’ rewards, Recruitment of new members, Training and Merchandising) - Works with Marketing, Communication, IT, and Alberta Ferretti, Moschino and Cacharel's Brand managers and Retail store Managers in coordinating; Sales actions, Marketing actions, Launching of promotions, Members’ rewards, Internal problem resolutions, Sales and Recruitment results follow up, Data base management, Training,... - "Belle Carte" Loyalty Program reviews including statistical trends and analysis of current program performance as well as recommendations for future improvements/enhancements, directly reporting to the President www.bluebellgroup.com | |
Secteur : Textile - habillement -accessoires |
2004 - 2006 : Bluebell Korea |
Project Manager - Seoul, South Korea
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The Bluebell Group distributes and markets luxury goods in several countries in Asia. In South Korea, Bluebell Korea distributes on the travel retail and/or domestic markets: Louis Vuitton, Celine, L’Occitane, Fendi, Marc Jacobs, Dior, LeSportsac, Clarins, Bourjois, Moschino, Loewe, Chaumet, Carita, Givenchy, Davidoff … Leading several projects of implementation of new brands and concepts in South Korea: * "Belle Carte" (see above for further details) - Launching, Development, Animation and Management of Bluebell Korea’s own Multi-Fashion brands Loyalty Program “Belle Carte” for Alberta Ferretti, Moschino and Cacharel in South Korea * Nespresso (www.nespresso.com) - Research and Analysis of the South Korean market - Regional market Research and Analysis focusing on Nespresso's business in Japan (market visit in Tokyo) - Elaboration of the Strategy, Development plan, Marketing, Budget and Ressources for Nespresso's business launching in South Korea - Preparation and presentation in Seoul of the Strategy and Business plan to Mr. Gerhard Berssenbrügge, CEO of Nespresso - Presentation of the Business Plan in Nespresso's HQ in Switzerland to Mrs. Catherine Saurais, Head of Nespresso's Business Development - Following several months of discussions, Nespresso has decided to launch its operations in South Korea by itself and not in partnership Bluebell Korea * MIX - Juice For Life (www.mix-hk.com) - Research and Analysis of the South Korean market - Concept Analysis (market visit in Hong Kong) - Elaboration of the Strategy, Development plan, Budget and Ressources for MIX's business launching in South Korea - Detection of potential MIX locations in Seoul - Preparation and presentation of the Strategy and Business plan to Mr. Phil Oakden, Managing Director of MIX * WellBox (www.wellbox.com) - Research and Analysis of the South Korean market - Concept Analysis - Elaboration of the Strategy and Development plan for Well Box's business launching in South Korea www.bluebellgroup.com | |
Secteur : Luxe et Cosmétique |
2004 - 2005 : Comite Colbert, Reflexion Committee in South Korea |
Assistant to President - Seoul, South Korea
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- Assisting the President (also President of Bluebell Korea) with the organisation of the venue, correspondence with members, agendas, minutes, ... www.comite-colbert.com | |
Secteur : Luxe et Cosmétique |
2002 - 2003 : French-Australian Chamber of Commerce and Industry (FACCI) |
Events Coordinator - Sydney, Australia
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- Assisting the general manager with the organisation of prestigious events for the French - Australian business community: the “Peugeot Regatta - 2002 Bénéteau Cup”, the “Golf Day 2003”, Seminars, Cocktails, Workshop, etc. - Promotion of events ; mail outs and articles writing (French magazine) - Events logistics, including; sponsors, guest speakers, contractors’ liaison, organisation of venues, prizes, caterers and merchandise. - Design of brochure and invitations - Maintaining and compiling data bases - Prospect and recruit new members for the FACCI www.facci.com.au | |
Secteur : Association loi 1901 |
2001 - 2002 : Emirates |
Sales & Marketing Assistant - Paris, France
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- Prospection of corporate clients for Incentive programs, business packages including for the “Dubaï Air Show 2001”, and business travels - Market research and Analysis of the airline industry - Promotion of Emirates’ services, products and Dubai’s hub - Creation of data bases and Emirates information sheets - Redesigning of english brochures for French markets in order to re-launch Emirates products (“Dubaï Stopover” and “Arabian Airpass”) - Contributed to the annual marketing plan - Created marketing survey for First and Business Class travellers www.emirates.com | |
Secteur : Transport aérien |
2000 : H.I.S. |
Travel Consultant - Gold Coast, Australia
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H.I.S. is one of the Japanese group leader in the tourism industry in Japan. - File management and booking follow up - Air ticket confirmations and finalising passengers itineraries - Negotiating rates with external services providers www.his-au.com.au | |
Secteur : Voyages |
Hubs auxquels Nicolas Roptin est inscrit | Tous ses messages |
Hobbies |
Travel, Music, Planes |


