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Nicolas Roptin

Area Sales Manager South East Asia - Alfred Dunhill

Singapore, Singapore



Nicolas Roptin

  English |   French  
Currently based in Singapore, I am working within the Richemont group as Area Sales Manager South East Asia for Alfred Dunhill.

I have gained very good knowledge of the Asia-Pacific region for having studied, lived and worked so far for more than 5 years in Australia, South Korea and Singapore.

I have also very good knowledge of the Asia-Pacific region for having travel regularly in this part of the world since my childhood (Japan, China, Thailand, Indonesia, Singapore, Philippines, ...).

Graduated from France, Australia and South Korea, I have developed strong experiences in multi-cultural environment.

Working since more than 4 years in the Luxury/Fashion business within agent/distributors and brand, in South Korea, Dubai and today within the Richemont Group in Singapore, I have developped a very good knowledge in Brand Management, Sales, Luxury Marketing, Customer Service, CRM, Brand Development, Travel Retail Business.

Master Thesis' subject on “How to optimise a multi-brand loyalty program in the sales of luxury and fashion goods in Asia? Study case: Bluebell in Korea”.

Rewarded at the “Grand Prix de l’International CCE 2005” organized by the CCE – Conseillers du commerce extérieur de la France.

Depuis 2007 : Richemont Luxury (Singapore) Pte Ltd

Area Sales Manager South East Asia - Alfred Dunhill - Singapore
- Markets covered: India, Indonesia, Singapore and Malaysia
- Products covered: Menswear, Leather goods, Accessories and Writing Instruments
- Responsible for the overall development of franchise boutiques (India & Indonesia), wholesale retailers and corporate business for the markets covered
- Prepare seasonal (AW & SS) Pre-commit and OTB for franchise markets liaising with merchandising team and franchisee partners’ team
- Assist to seasonal (AW & SS) Selling Shows introducing and selling the new collection to franchise partners and wholesale retailers
- Improve the effectiveness of good merchandising display of products in the franchise boutiques and wholesale retailers
- Create & increase brand awareness, increase overall market share and brand positioning
- Formulate, propose and implement sales plan and strategy for the region
- Forecast account sales performance, monitor budget, A&P and expenditure

www.dunhill.com
www.richemont.com
Secteur : Luxe et Cosmétique

2006 - 2007 : Brand Garden

Regional Brand Manager - Dubai, U.A.E.
BRAND GARDEN is a regional distributor and brand builder focused on Fashion, Accessories, Beauty, Watch and Jewelry brands that fit the following concept:
- Prestige lifestyle
- Innovation
- Casual luxury
- Cater to a new breed of consumers
- Have the potential to become the new luxury of the future

BRAND GARDEN covers the entire Middle East region, GCC, near East & North Africa, Turkey, Indian Sub-Continent.

- Region covered: Middle East & Indian Sub Continent
- Christian Bernard Group’s fashion jewellery brand licences managed: Feraud, Cacharel, Guy Laroche and Morgan
- Markets covered: Domestic and Travel Retail (airports & airlines)
- Plan, develop and implement commercial & marketing strategies in the region to achieve brands’ objectives
- Support the retailers by providing brands and VMD trainings; coordinating marketing and promotional actions, taking orders and ensuring the follow up
- Prepare annual budgets for the brands based on market trends, market potential and brands objectives
- Recommend wholesale/retail prices for the brands/ products as per market requirements, keeping in mind the competitive position

www.christianbernardgroup.com
www.strategygarden.com
Secteur : Luxe et Cosmétique

2004 - 2006 : Bluebell Korea

Loyalty Program Manager - Seoul, South Korea
The Bluebell Group distributes and markets luxury goods in several countries in Asia. In South Korea, Bluebell Korea distributes on the travel retail and/or domestic markets: Louis Vuitton, Celine, L’Occitane, Fendi, Marc Jacobs, Dior, LeSportsac, Clarins, Bourjois, Moschino, Loewe, Chaumet, Carita, Givenchy, Davidoff …

* "Belle Carte" is Bluebell Korea's own Multi-Fashion brands Loyalty Program for Alberta Ferretti, Moschino and Cacharel in South Korea
* "Belle Carte" is available through Alberta Ferretti, Moschino and Cacharel's 15 point of sales in Seoul, Taejon, Taegu and Busan
* Member profile type: High-end customers of Alberta Ferretti, Moschino and/or Cacharel, 20 to 60 years old; average monthly new members enrolled: 200-250

- Responsible for “Belle Carte” Program performance (Sales and Marketing action plans, Animation, Budget, Promotions, Co-promotions, Members’ rewards, Recruitment of new members, Training and Merchandising)
- Works with Marketing, Communication, IT, and Alberta Ferretti, Moschino and Cacharel's Brand managers and Retail store Managers in coordinating; Sales actions, Marketing actions, Launching of promotions, Members’ rewards, Internal problem resolutions, Sales and Recruitment results follow up, Data base management, Training,...
- "Belle Carte" Loyalty Program reviews including statistical trends and analysis of current program performance as well as recommendations for future improvements/enhancements, directly reporting to the President

www.bluebellgroup.com
Secteur : Textile - habillement -accessoires

2004 - 2006 : Bluebell Korea

Project Manager - Seoul, South Korea
The Bluebell Group distributes and markets luxury goods in several countries in Asia. In South Korea, Bluebell Korea distributes on the travel retail and/or domestic markets: Louis Vuitton, Celine, L’Occitane, Fendi, Marc Jacobs, Dior, LeSportsac, Clarins, Bourjois, Moschino, Loewe, Chaumet, Carita, Givenchy, Davidoff …

Leading several projects of implementation of new brands and concepts in South Korea:

* "Belle Carte" (see above for further details)
- Launching, Development, Animation and Management of Bluebell Korea’s own Multi-Fashion brands Loyalty Program “Belle Carte” for Alberta Ferretti, Moschino and Cacharel in South Korea

* Nespresso (www.nespresso.com)
- Research and Analysis of the South Korean market
- Regional market Research and Analysis focusing on Nespresso's business in Japan (market visit in Tokyo)
- Elaboration of the Strategy, Development plan, Marketing, Budget and Ressources for Nespresso's business launching in South Korea
- Preparation and presentation in Seoul of the Strategy and Business plan to Mr. Gerhard Berssenbrügge, CEO of Nespresso
- Presentation of the Business Plan in Nespresso's HQ in Switzerland to Mrs. Catherine Saurais, Head of Nespresso's Business Development
- Following several months of discussions, Nespresso has decided to launch its operations in South Korea by itself and not in partnership Bluebell Korea

* MIX - Juice For Life (www.mix-hk.com)
- Research and Analysis of the South Korean market
- Concept Analysis (market visit in Hong Kong)
- Elaboration of the Strategy, Development plan, Budget and Ressources for MIX's business launching in South Korea
- Detection of potential MIX locations in Seoul
- Preparation and presentation of the Strategy and Business plan to Mr. Phil Oakden, Managing Director of MIX

* WellBox (www.wellbox.com)
- Research and Analysis of the South Korean market
- Concept Analysis
- Elaboration of the Strategy and Development plan for Well Box's business launching in South Korea


www.bluebellgroup.com
Secteur : Luxe et Cosmétique

2004 - 2005 : Comite Colbert, Reflexion Committee in South Korea

Assistant to President - Seoul, South Korea
- Assisting the President (also President of Bluebell Korea) with the organisation of the venue, correspondence with members, agendas, minutes, ...

www.comite-colbert.com
Secteur : Luxe et Cosmétique

2002 - 2003 : French-Australian Chamber of Commerce and Industry (FACCI)

Events Coordinator - Sydney, Australia
- Assisting the general manager with the organisation of prestigious events for the French - Australian business community: the “Peugeot Regatta - 2002 Bénéteau Cup”, the “Golf Day 2003”, Seminars, Cocktails, Workshop, etc.
- Promotion of events ; mail outs and articles writing (French magazine)
- Events logistics, including; sponsors, guest speakers, contractors’ liaison, organisation of venues, prizes, caterers and merchandise.
- Design of brochure and invitations
- Maintaining and compiling data bases
- Prospect and recruit new members for the FACCI

www.facci.com.au
Secteur : Association loi 1901

2001 - 2002 : Emirates

Sales & Marketing Assistant - Paris, France
- Prospection of corporate clients for Incentive programs, business packages including for the “Dubaï Air Show 2001”, and business travels
- Market research and Analysis of the airline industry
- Promotion of Emirates’ services, products and Dubai’s hub
- Creation of data bases and Emirates information sheets
- Redesigning of english brochures for French markets in order to re-launch Emirates products (“Dubaï Stopover” and “Arabian Airpass”)
- Contributed to the annual marketing plan
- Created marketing survey for First and Business Class travellers

www.emirates.com
Secteur : Transport aérien

2000 : H.I.S.

Travel Consultant - Gold Coast, Australia
H.I.S. is one of the Japanese group leader in the tourism industry in Japan.

- File management and booking follow up
- Air ticket confirmations and finalising passengers itineraries
- Negotiating rates with external services providers

www.his-au.com.au
Secteur : Voyages

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