Laetitia CoraccinAudience Marketing Manager, Microsoft FranceParis - France |
Depuis 2007 : Audience Marketing Manager |
Doubled telesales productivity and tripled its contribution to actual revenue • Accountable for marketing contribution to ERP and CRM sales pipeline across business segments • Deliver lead generation and awareness campaigns, own marketing budget ... |
2004 - 2007 : Market Manager for Microsoft Office |
WW “Change Management” Award for the international impact on the launch of a program impacting 20% of the Microsoft Office revenue. Also multiplied by 10 in 1 year the number of Office system partners • Define the marketing plan for the Small & Medium ... |
2002 - 2005 : ‘Personal Productivity’ Product Manager (Windows Tablet PC + Office OneNote) |
Best Large Account campaign Award, realized 170% of the deployment objective • Define and execute marketing plan based on market and competitive intelligence • Engage and train account managers, support them in demos to prospects • Spokesperson for ... |
2001 - 2002 : Partner Program Manager |
- Creation of Microsoft Certified Program promotional tools, execution of recruiting and renewing campaigns - Organization of events: recurring trainings, national technical partner event (2000 attendees), French party at Fusion in Los Angeles (150 ... |
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