CYRIELLE FLEURANCE

QUALIFICATIONS

Education ESC Lille, France - Graduate School of Management, 2005-2009

International Master’s in Management (IMIM). Specialisation: Marketing & sales

Economics Diploma (Prepas), qualification for Graduate School entry - Tarbes, France. 2003-2005

Baccalaureate (Honours list), France, in Economic Sciences - Bayonne, France. 2002-2003

Other
Languages English: fluent Spanish: fluent

Computer All Microsoft Office applications
Skills


PROFESSIONAL EXPERIENCES

CANON – TRADE MARKETING ASSISTANT -B to B Marketing Team - Pari June 2007 to February 2008

Benchmarking
• Web & POS benchmarking of competitor Trade Marketing activity

POS Material & communication
• Daily interaction with Advertising agencies for the creation of POS material: web banners, radio publicity.
• Interface with regional sales teams (Description of POS material; market data, competitor analysis) to improve
their sales success
• Creation of advertising support for national & regional events
• Expansion of marketing promotion mechanisms (photo competitions, cash backs, product bundling)
• Developping several actions such as street marketing...

Logistics
• Management of logistics partners for the POS material dispatch to the commercial teams: inventory management, database analysis for promotions.

Events & POS animation
• Preparation and setting up of national & regional events.
• Planning & follow up of Canon’s “National Animation Wave” promotions, coordination of Trade Marketing promotion & POS visits.

HENKEL- AMBASSADOR TO THE LILLE GRADUATE SCHOOL 2006-2007

• Enhancement of Henkel’s corporate brand within ESC Lille: event promotions directed at graduate students.
• Development of the Henkel Game within the School: Created buzz around the marketing game to attract targeted students.


ADECCO- SALES PERSON AND HOST - Lille 2005-2007

• Sales events and event/brand promotion for product demonstrations & promotional campaigns.
• Host at sports stadiums (Zenith etc); customer interface.


AT96SL – SALES & MARKETING ASSISTANT- Barcelona Summer 06
• Firm specialised in surface treatment for product packaging (pharmaceutical and perfume sector).
• Responsible for external communication (booklets of the company services).
• Cold calls to potential customers in Europe to increase market penetration.

STUDENT - Member of the ESC Lille Sport Office. 2006- 2007
Associations
• Responsible for successful sports events (budget 22 000 Euros).
• Managed Ski Week (budget 120 000 euros, 350 people attended).
• Team Manager and captain of the School handball teams (Male and Female).

Member of the ESC Lille wine bureau
• Participated in Champagne sales (>2K bottles sold).
• Organised a champagne tasting for international students (two locations)