Christelle Toureille

Field marketing manager, in charge of product deployment (cards and softwares) on Russia/Europe/MiddleEast/Africa

Secteur : Produits et services télécom - Internet

Product Marketing Manager – NFC - GSM Product Line

Responsible of Contactless and new SIM opportunities marketing team (5 people).
In charge of Near Field Communication offer, including marketing plan, road maps follow-up, ecosystem creation (standardization, partnership with 5 different handset makers, licensing to competition…), pilots follow-up with 15 different use cases worldwide, internal coordination with other business lines (banking & transport).
Positionning as a leader in a very strong competitive environment is the key challenge.

Secteur : Produits et services télécom - Internet

Product Manager - 3G USIM cards– GSM Product Line

Product manager in charge of 3G SIM cards. Focusing on:
- Market analysis: including TAM/MS evolution, competition benchmark, and tenders support in order to secure leader positioning in 3G market.
- 3G-offer product management: portfolio completely renewed, fragmentation of 3G offer (creation of 3 families). Key challenge was to address all market needs with flexible products at lowest cost (very strong price erosion): new silicium technology (flash memory) launch was crucial to reach this objective.

Secteur : Produits et services télécom - Internet

Product Manager - Transport Product Line

Product manager in charge of Dual Interface smartcards (revenue of 5 M$). Focusing on:
- Product strategy: based on marketing plan, including competition benchmark, SWOT, road map, hardware and software development plans definition & follow-up for improved product performance and rentability.
- Market development: through support of sales teams, including deep implication in larger tenders (in Europe and Far East Asia) with major transport operators and creation of generic commercial & technical offers.
- Production follow-up: stock, lead-time and capacity (doubled in one year)

Secteur : High Tech

Quality Support Manager
In charge of Quality Support structure for French Automotive market (Renault, Peugeot SA…), going from new product intraduction up to serial life.

Secteur : Automobile - Moto