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Bruno Ugeux

Manager Business sales development, Poste

Sterrebeek - Belgique

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Bruno Ugeux joined The Post in 2003 and was appointed National Indirect sales Manager, Bruno Ugeux has played a key role in externalizing the sales of the main products of the Post towards the residential, and the soho, customers as well.
Prior to the Post assignment, Bruno generated, delivered and managed the sales channels, of ORANGE, and BASE, for KPN, Belgian subsidiaries where he innovated and optimized the customer recruitment process, by enhancing the front to end customer acquisition, experience and spearheading the Telecom retail, approach.
He took a large & decisive contribution to the success of a small Belgian company EXELL MAXIMA by enhancing their product portfolio and spearheading the company as the first MAC/PC Hardware, Software and peripherals retail reseller in Belgium

Hands on, Entrepreneurial approach, Strategic planning, in sales & marketing, Store development, channel conflict management, Retail marketing.
Customer recruitment strategy, Campaign management
Business Development: market & product development, New product branding.NPD.
Product - Project, & People Management
3lingual: French, Dutch, English.
Executive purchasing.
Leadership and Management.
Communication process Management
Project Management framework
Finance for non financials

Ancien élève de

EMM / Cepac (Executive Master in Management)

Depuis 2007 : La Poste

Manager Business sales development
The development and delivery of new business solutions directed towards Residential, SOHO & SME.
Senior project management
channel conflict management
Secteur : Distribution

Depuis 2006 : POST subsidiary

Liquidator
Liquidator at Subsidiary of the Post
(Privately Held; 11-50 employees; Printing industry)

January 2006 – Present (2 years 2 months)

For the Post, in charge of liquidating the assets and pay off the current debts of Arstore.
Secteur : Communication et Médias

2003 - 2007 : La Poste

National Indirect Sales Manager
The creation , the development and the delivery of a sales & marketing strategy for externalizing and optimizing the residential & SoHo products of the Belgian Post through existing and new distribution channels.
The generation of a new B2C commercial distribution for the belgian Post ( F1, petrol stations, grey channels press shops, e shop.)
Designed and delivered business solutions to monitor and mitigate channel conflict management
Secteur : Commerce de proximité

2003 - 2005 : POST subsidiary

Managing director
For the Post, in charge of the company Arstore.
Opex reallocation
Advisory work to Post senior management
Secteur : Communication et Médias

1999 - 2003 : KPN Orange - BASE

Head of Orange Shops
The generation, delivery and management of a new distribution network
The development and delivery of a CRM structure: set up of a company “customer centric” development of IT tools.
The building of a successful training and staff development program.
Negotiations with local authorities,
Advisory work on international corporate level.
Team leadership: recruitment of 182 staff
The development and delivery of short & long term sales & marketing strategies.
8 direct reports.
Secteur : Informatique - Télécommunications

1993 - 1999 : EXELL MAXIMA

Commercial Director
Sales, Marketing & Purchasing director
Leadership in PC computer sales in the retail sector
in charge of driving performance via:
1. The development and delivery of an improved product marketing integrated strategy
2. the generation of a qualitative personnel coaching framework.
3. The generation of qualitative customer recruitment program
4. Improved and measurable communication program
5. Advisory work to CEO
Secteur : HiFi - Vidéo - Informatique - Micro - Telecom...

Hobbies

Private:
pastries cooking & eating, investment, climbing, bike, paintings art, reading novels

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