Bitek BAKANG

Secteur : Électronique et microélectronique

Influence Local sales teams through marketing plan process ensuring value driven campaigns are prioritised.
·Ensure that all european Retail plans/initiatives are adopted across Europe and localised as appropriate.
·Enable the sharing of best practices/sales and marketing programs
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Principal Responsibilities :

Trade Marketing:
·Participate with cascading European Marketing Programs into Account specific selling stories (direct/Indirect channel partners)
·Ensure timely completion of Regional/European trade marketing projects
·Coordinate the implementation of channel and retail strategies,
·Channel Partners sales planning/forecast process (TOP 50 Channel Partners), execution, track results and recommend actions to achieve desired results.

Communication:
Elaborate communication models and provides timely information (and materials) to sales teams across Europe in order to ensure deployment and achievement of sales & marketing plans at trade level.


Business analysis:
·Organize and analyze information on sales structure, evolution and trends (distys/Retailers).
.Monitor success of key campaign by creating “marketing program analysis” and report on a regularly basis.·Work with local sales teams on retail strategy for cost-of-sale assessment (ROI, etc), channel performance (retail/distribution),
·channel SWOT analysis



Sales effectiveness analysis
·Control/measure/assess trade marketing initiatives/marketing programs and budgets
·Standardization of Account Specific planning and objectives - through to execution to maximize the effectiveness of Local sales officices trade marketing spending.
·Track competitive threat items and recommend actions

Secteur : Électronique et microélectronique

Work with functional head & management to shape a programme of work that is aligned to customer, business, people and regulatory requirements and to the function’s goals.
•Develop and manage the programme of process projects within the company. Constantly identify opportunities for process improvement.
•Educate and lead teams in Process Management and Continuous Improvement Approach and Tools.
•Facilitate, manage and run workshops to support Project Leaders
•Manage improvement projects and coach others to manage improvement projects and activities using process approaches and tools.

Secteur : Matériel informatique

Business Analyst - LEXMARK - Consumer Printer Division
- Paris La Defense

Within the Hardware Marketing team, the main tasks were:
1. Analyze EMEA CPD hardware performance data, provide detailed evaluation of business results, and identify profitable initiatives
2. Analyze industry competitor sales performance/business results and investigate strategies/tactics to improve competitive positioning
3. Monitor sales results and marketing initiatives by country for everyday sales and promotional sales
4. Develop performance reporting (weekly and monthly) for communication to EMEA management and EMEA countries
5. Assist in hardware business planning and forecasting activities
6. Optimize EMEA merchandising programs to support field sales activities.
7. Assist in the development of hardware promotional activities
8. Database management and monitoring of all related hardware sales programs

Secteur : Électronique et microélectronique