ALAIN PEZZONIHEAD OF SALES - DIRECT CHANNELSGenève - SuisseAprès une formation Bac +5 dans une Ecole Supérieure de Commerce en France (Audencia) puis une dizaine d'années en marketing dont 5 en tant que directeur marketing, je suis actuellement directeur des ventes d'Air France et KLM pour 5 pays (canaux directs seulement : sites Internet / agences / call centers). Je suis principalement en charge du pilotage ... |
Depuis 2007 : HEAD OF SALES - DIRECT CHANNELS |
In charge of Direct Sales for Air France and KLM in Switzerland, Austria, Slovenia, Croatia, Serbia. Direct Sales cover e-commerce (7 websites), call centers (2), airport/city ticket offices (11). Also Innovation Manager (transverse function) for the ... |
2002 - 2007 : MARKETING MANAGER |
Marketing Manager for Switzerland and Central Europe (10 countries) in charge of advertising, direct marketing, loyalty programs, internet sales and promotion, corporate accounts prospection, branding, incentive programs for distributors, parternships, ... |
1997 - 2002 : COMMUNICATION MANAGER |
Follow up of the Commercial Action Plan and budget, implementation of advertising campaigns in cooperation with agencies (media-planning, creative briefings), implementation of below-the-line campaigns (direct mails), setting up of a new incentive program ... |
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