Gary Thoulouis

Eurostars Hotels is a luxury hospitality brand based in Barcelona, Spain, launched in January of 2007, and is fully owned by Hotusa, Europe’s leading Hotel Consortium. I am responsible for all online marketing as well as managing the communication department and improving the online ROI of offline marketing and promotion projects.

Key Accomplishments:
• Redirected all sites to one domain to facilitate an increase in Page Ranking, Alexa Ranking and to increase brand awareness and customer satisfaction

• Restructured the online reservation form to make reservations speedier, easier and more flexible

• Rewrote all Page Titles to more accurately reflect our products and to be more understandable to Search Engines.

• Implementing IP Recognition for language selection of landing page.

I am working on redesigning the layout of the entire site to be more sales friendly
I am working on changing the translation process of the site to remove syntax errors
I am working on improving our interactivity and our CRM to provide more customer relevant news, promotions, travel tidbits and travel UGC.

Sector: Hostelería y restauración

Part of the managerial team that worked on all long term strategic decisions. Responsible for all by-platform marketing. Responsible for all public relations, media relations, brand management, non-adult brand licensing. Consulted on all online media projects, production projects, non-adult investment, sponsorship, corporate citizenship and special projects.

Key Accomplishments:
• Changed the 40 year old logo by adding the "silvergirls" bug, effectively increasing brand awareness and popularity.

• Negotiated several ground-breaking licensing deals in art, entertainment and music.

• Re-defined the company's strategy and re-wrote the official definition for all communication.

• Instrumental in changing the face of the signature website helping to increase the unique user and page views several times over.

• Conceptualised and actualised an online media room that has revolutionised product promotion and communication within the industry.

Sector: Multimedia - Internet