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Dear Sir/Madam,
I am writing to apply for a marketing or advertising related position a company in Paris, France.
I am very keen to live and work in France because of my great interest in the French culture. I know basic French, which I acquired from almost one year of French lessons while I was in university. I was born in India, raised in Singapore and have studied, worked and traveled in different parts of the world.
Currently, I am working in an IT company in Singapore where I carry out marketing and product strategy related projects. Following my graduation last year from the reputable Nanyang Technological University of Singapore, I decided to gain some overseas work experience at Opera Software in Norway for one year.
There, I launched ad campaigns, performed data analyses, managed project, user events, contents and various other forms of online and offline marketing. I also represented Opera at reboot 9.0, a conference in Denmark. In addition to my work at Opera, I was an active member of the Association internationale des étudiants en sciences économiques et commerciales (AIESEC). I attended several conferences and conducted sessions for outgoing exchange students to give them an outsider’s perspective of Norway.
I have worked with MTV Asia as part of my curriculum during my undergraduate degree. As a Communications student, I launched large community campaigns in teams. We presented a paper at the International Conference on Youth Empowerment (ICOYE) in Hong Kong in June 2006. I was also selected to participate in a competitive exchange program in San Diego State University, California in 2004.
I have always taken great pride in writing and literature. Therefore, in addition to my current job, I am doing freelance writing for Expat Living magazine. Writing has always been my forte and I have gained enough flexibility to write on a variety of topics.
I would embrace the opportunity to work for a reputable company in Paris. Please be assured that I will deliver my best in everything I am assigned. I hope to have the opportunity to discuss the opening with you at your earliest convenience. Thank you for your time and consideration.
Yours Sincerely,
Vyoma Kapur
Vyoma Kapur
Marketing Assistant
Lor Sarhad - Singapore
| English | French |
Since 2007: Radixs Pte Ltd |
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Executive Assistant
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· Conducted focus groups for product feedback
· Performed competitor analysis and researched on positioning strategies |
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Sector: High Tech
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2006 - 2007 : Opera Software, Oslo, Norway |
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Marketing Assistant
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· Led online advertising campaigns (copywriting, pricing negotiations, media buying and coordinating ad delivery)
· Coordinated events in Russia, London and Poland and user meet-ups in China and Czech Republic. · Organized a Web Standards Conference in Singapore with more than 100 attendees · Represented Opera Software at reboot 2.0 (conference in Denmark with 600 attendees) · Re-launched Choose Opera, a participation program for the Opera community · Tracked and analyzed software downloads, conversion rates and retention rates · Prepared SEO documentation for Opera Web site and micro-sites |
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PR Communications (Affiliate of Ketchum) |
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PR Consultant
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· Wrote press releases for Samsonite, Evian & the coffee connoisseur (tcc)
· Drafted press coverage reports detailing agency activities and value generated · Facilitated media events, product launches and press conferences |
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Team Ignition, Eden Community Services Centre (nonprofit) |
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Marketing Manager
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· Executed a community campaign involving 400 elderly & 600 students in a team
· Planned marketing and publicity strategies for all activities & fundraising programs · Wrote press releases to seven major media vehicles for every event · Designed publicity materials to raise awareness of campaign |
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MTV Networks Asia, Singapore |
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Network Marketing Intern
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· Managed advertising barter deals with other media corporations & improved barter processes worth $2million
· Handled media planning procedures by strategic allocation of advertisements · Facilitated event management & sponsorship marketing · Authored scripts for shows & exhibitions hosted by MTV · Managed global MTV viewers during the MTV Asia Awards 05 in Bangkok (attendance: 11,000) |
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Silver Lining Team, Villa Francis Home for the Aged (nonprofit) |
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Marketing Manager
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· Planned & executed a fundraising/youth volunteerism campaign in a team of 6
· Hosted the final Gala Dinner event attended by 200 people · Invited Minister for Community Development, Youth and Sports Dr Vivian Balakrishnan as Guest of Honor · Event received coverage in The Straits Times (national newspaper) & Channel News Asia · Produced a corporate video for Villa Francis used in presentations to stakeholders |
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Hitachi Asia, Singapore |
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Telesales Consultant
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· Introduced, promoted and sold the Baan ERP system to companies
· Facilitated company’s direct marketing strategies & performed data management |
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American Express, Singapore |
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Telemarketer
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· Introduced, promoted & sold the American Express credit card to potential customers
· Performed data management of target customers |
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Speakers’ Club, St Andrews Junior College, Singapore |
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Head of Emceeing
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· Hosted intra-college & inter-college events (e.g. South Zone Colors Awards)
· Designated & trained fellow students to emcee |
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Hobbies |
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Traveling, reading, writing, skiing, jogging, swimming, art, literature, documentaries.
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