Violaine Chavagneux

International Masters Publishers is a global leader in direct marketing and continuity publishing specializing in high-quality products that inform, entertain and inspire.
With millions of active customers in 35 countries, IMP creates and markets products that appeal to the collector and the enthusiast.

http://www.impcorporate.com/

Responsible for Italy's P&L and Marketing strategies. I manage both Marketing and Media departments.

Sector: Publishing - Printing

- Responsible for the largest product in the IMP portfolio. Working across 11 markets (France, Italy, Portugal, England, Germany, Austria, Holland, Belgium (French & Dutch), Austria, Switzerland (German & French.)
- Developing the budget by identifying and maximizing investment opportunities.
- Full profit and loss accountability, including reporting and presenting on the performance to the senior management team.
- Planning and implementing multi country, multi-language direct marketing campaigns on time and within budget (with the assistance of Local Managers).
- Liaising with functional and external dependencies – e.g. creative, retention, list and media, operations, logistics etc. in order to meet budgeted timelines.

Sector: Publishing - Printing

Editions Fabbri is part of RCS Libri, one of the biggest Publishers in Italy. RCS is a global leader in the continuity publishing industry, specializing in consumer goods.


- Implemented full spectrum of marketing programs from concept to execution.
- Full P & L responsibility.
- In charge of product development for new products and of customer service relationship.
- Responsible for the recruitment of new customers via channels such as TV and
Print-ads.
- Accountable for competitor monitoring.

Sector: Publishing - Printing

Ownership of 7 products, managing and planning an annualised budget of over $100 million.
- Developed and managed cost-effective and profitable campaigns – including campaign budgeting, campaign proposals/planning, implementation and post campaign analysis.
- Prepared and presented proposals for each campaign with full financial justification and responsibility for all elements of the marketing mix including pricing, positioning, offers, premium selection and the proposed media mix (including direct mail, telemarketing, inserts, Internet acquisition and email) for each campaign.
- Reporting and forecasting product campaign results for monthly, quarterly and year-end financial reports.
- Managed the implementation process for retention activities in line with organisational / industry best practice.
- Creative responsibility – including adaptation and development of creatives from other markets
- Working closely with internal and external agencies to ensure campaigns are produced and executed on time and within budget, including the ordering of necessary fulfilment components in order to meet stock requirements.
- Use of various in-house systems and databases

Sector: Printing - publication

Oregon Health & Science University is dedicated to improving the health and quality of life for all Oregonians through excellence, innovation and leadership in health care, education and research.

http://www.ohsu.edu/xd/

- Developed and implemented communication and event planning strategies for the organization of conferences to teach healthcare students and professionals business practice.
- Planned and executed marketing strategies and created marketing package proposals to improve services offered to students and healthcare professionals.

Sector: Publishing - Printing

PacifiCorp is one of the lowest-cost electricity producers in the United States, providing more than 1.6 million customers with reliable, efficient energy. PacifiCorp has more than 10,400 megawatts of generation capacity from coal, hydro, renewable wind power, gas-fired combustion turbines, solar and geothermal. PacifiCorp operates as Pacific Power in Oregon, Washington and California; and as Rocky Mountain Power in Utah, Wyoming and Idaho. The company was acquired by MidAmerican Energy Holdings Company in 2006.

http://www.pacificorp.com/

- Planned and executed a market survey aiming at Forecasting and segmenting the electric vehicle market in Oregon, Washington, and California.
- Clean energy market research.

Sector: Water - Electricity - Gas