Marketing, communications and sales background in Europe functions within leading companies both in IT, agricultural and construction equipment industry sectors.
Language at work: english
Frequent travels abroad in Europe o/w UK and Italy on a regular basis
11-year in-depth experience in marketing and communications within financial services companies both o/w 3 years in agriculture and construction equipment sectors + 7 years in IT sector
5-year successful sales experience in IT resellers' network management
In-depth professional experience acquired within industry leaders companies
Married with 2 children
16 contacts
Vincent UHLRICH
Marketing Manager Europe, CNH Capital
MAUREPAS - France
| English | French |
Schools attended |
Lycée Georges Clemenceau (Prépa HEC) |
Since 2005: CNH Capital Europe - Fiat Group |
Marketing Manager Europe
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Marketing Manager Europe, Equipment Manufacturer Finance Captive Europe Paris • Industry sector: Financial Services Finance and leasing solutions to Agriculture and Construction Equipment dealers and end-customers • Objectives: grow existing business and develop new products/countries across Europe. • Mission and accomplishments: -Brand/offering coordination and development across Europe: grow finance penetration rate on manufacturer's sales (both dealers' and end-customers' business), increase brand presence in new countries (One new country opened up in spring 2007) -Product catalogue developement in fall 2006, new products development at local level in 2006 -Communications manager: development of a brand usage guidance & visual identity in summer 2007; sales collaterals and point of sales materials currently being developed Europewide -Reporting on performance every month, market overview every quarter -Involved in dealers' and end-customers' survey: objectives definition, sample creation, questionnaire design, country customisation, operators' briefing, data analysis (1 dealer survey in 2005 and 2006, end-customer satisfaction survey in 4 countries in Q3 2007) • Ongoing Green Belt 6 Sigma training. • Italian courses started in September 2007. | |
Sector: Financial Services |
2001 - 2005 : IBM Global FInancing EMEA |
EMEA Market & Competitive Intelligence Manager
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• Market and Competitive analysis in finance captive company of IBM EMEA (Europe Middle East & Africa). • Recommendations to management based on insights into competitors' and marketplace evolutions in order to grow IGF financing volumes and market share, increase dealer and end-customer satisfaction Surveys management financial services market analysis across EMEA. | |
Sector: Financial Services |
1998 - 2001 : Bull FinanServices |
Marketing & Business Development
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• Marketing and communications manager in finance captive of Bull in Europe : -Product Marketing (financing offerings and offers). -Operational Marketing(marketing programs). • Internal and external Communications (fairs, web sites, brochures). • Indirect channels(resellers) / online web calculator development: extranet in 2000 & intranet in 2001. | |
Sector: Financial Services |
Interests |
Tennis Swimming (member of a club) |