a solid marketing + management expertise in an international context.
Management and development of a rich brand portfolio targetting diversified consumer groups from kids to adults.
81 contacts
Veronique Morel
international marketing - consumer research - sales and management
st laurent du pont - France
| English | French |
Schools attended |
Ecole de Management de Lyon (EM Lyon) |
Lycée Ampère (Prépa HEC Générale) |
Since 2001: Groupe Hasbro France |
marketing manager
| |
manage Brand portfolio at the local level (France) - roughly 100M$ sales in 07. knowledge of the kids target (girls or boys, from 3 to 12 year old) + mothers target (preschool market). Brands : Playskool, Play Doh, My Little Pony, Littlest Petshop, Action Man, Star Wars, Transformers, Tiger, ... optimise marketing budget against the brands represent the needs of the european countries at the international level (product development group), ensure that global strategy is locally followed and successful in these countries. share best practices and market informations from international and local markets to maximise the business. stimulate a team of 3 brand managers + a team of 3 assistants. | |
Sector: Leisure products - Toys - Games |
1995 - 2001 : groupe Hasbro France |
trade marketing and research manager
| |
Trade marketing : Develop the trade marketing approach in France, from category management to pos material, consumer information systems. Share best practice among south european countries. Consumer research : negotiate the annual contracts (panels), train internal users, define the internal needs (quanti and qualitative studies) and identify external or internal resources to fulfill the needs. Pilot the year end sales (christmas period) to help finetune TV spendings. | |
Sector: Leisure products - Toys - Games |
1992 - 1995 : Unilever |
merchandising manager
| |
Sector: Cosmetic - Perfume - Hygene products |