Timothy Coote

Our objective is to create experiences and not lessons.

Our objective is to create sales arguments which are not based exclusively on our price. Maybe the reason it seems that price is all customers care about is... that they haven't been given anything else to care about.

Our objective is to be responsible, autonomous and performance driven in our own modules. When there's a gap between someone doing the job and doing the right thing, then our management has failed.

Our objective is to never say we are “just doing our job”.

Our objective is to not be afraid to be spectacular. Being exceptional matters most. Stand out, don't fit in. Shun the non-believers.

Our objective is to get out there. To put ourselves into the public arena and go for it. Even if it doesn’t work we will have a 100% better chance than if we stayed at home. You have to wait a long time by a river until a roast duck flies into your mouth.

Our objective is everyone can speak without fear and all suggestions will be considered, studied and the person thanked for their input even if the idea is improbable, ridiculous or difficult to put into place.

Don’t be afraid of change even if it is hard to sell. It’s like the banana theory because it turns out that it's a lot easier to peel a banana if you start from the 'wrong' end. You don't even have to use your teeth. Here's the thing: I know this. I've tried it. It's true. I still peel a banana the hard way. It feels like the right thing to do. Selling change is much harder than you think.

Our objective is to create positive energy. Always.


Our objective is to enjoy It While It Lasts (and it ain't gonna last forever, so you might as well keep swinging)

Our objective is not to blink. When you are sitting right on the edge of something daring and scary and creative and powerful and perhaps wonderful... and you blink and take a step back. That's the moment. The moment between you and remarkable. Most people blink. Most people get stuck. All the hard work and preparation and daring and luck is nothing compared with the ability to not blink.

Our objective is to consolidate our brand everyday and to build the most predictable, emotional experience among those who care about us. Brand equation - [Prediction of what to expect] times [emotional power of that expectation]. Think about it.

Our objective to go on the offense.

Our objective to give everybody a shot.

Our objective is to try a bunch of stuff.
Our objective to make it up as we go along.

Our objective to get some stuff wrong.

Our objective to laugh a lot.

Our objective to get some stuff right.

Our objective to become a "success."

Our objective is not to respond to problems (all the time at least). Most business efforts are projects in response to problems.

Our objective is to never say “Not Invented Here (N.I.H.)”. NIH means that you refuse to consider solutions that are from external sources. It means “If we didn’t come up with it, it won’t work. It is of no use.” Next time you’re waiting for an elevator, watch someone walk up and hit the button even though it’s already lit. We often don’t trust others’ solutions!
Our objective is to give people a place to go. Communication is incredibly efficient when it's a road, much less so when it's a dead end. The best meaning-building delivers the participant to a new place, in context.

Our objective is to have an opinion. Guides that bend over backwards to be fair rarely impart information. Context is built more quickly if people know where you stand and can plug that into their previous point of view. If you're giving meaning, you're also making an argument... one in favor of your point of view.

Our objective is not to be afraid to compare. Saying this is better than that helps me understand if I already have an understanding of that.

Our objective is to do all of these brilliant things (not all invented by me) and more. Don't be afraid to give us a call.

www.cootelibeau.com

Course à pied (je souffre mais...) bonzaï (ils souffrent mais...), peinture (tableaux entre 1840-70 - j'adore, murs peu import l'époque - je déteste, vin rouge (qui va mal avec la course à pied mais la vie est pleine de paradoxes...)