Thomas Trojanek

• Implementation, execution and evaluation of the Below Zero chiller trial alongside NPD products launch (Kronenbourg 1664 Dynamo Systeme and Foster’s In Can-Scuba) in 100 independent and convenient stores.
• Visit the sites, ensure they fit criteria, sign them up to compliance and sit the fridge.
• Ensure NPD products are sited in the fridges alongside the core range.
• Evaluate the sales data in order to understand the impact on sales of Below Zero Chillers and make recommendations.

Sector: Wines - Spirits

• World Beer Project:
- Evaluated the opportunity for additional brands, provided a detailed planning process to ensure their successful introduction to the market and gave recommendations on the marketing mix.
- Provided brand supports and recommendations on merchandising and promotion in the outlets to secure increased display space.
• NPD Cider Project:
- Provided assistance and recommendations in both phases of the project: “Product Development” (Selection & Consumer Panels) and “Brand Development” (Brand Proposition Testing, Focus Groups + Labeling/Naming).
- Prepared briefs for agencies and action plans.

Sector: Wines - Spirits

• Analysed the distributor panels and the market data of the stationery, shavers and lighters categories.
• Optimised the product ranges and made planograms to increase the visibility of products in stores’ shelves.
• Prepared both the market and innovation reviews for the customer presentations.
• Developed displays, POS materials and communication tools to promote the products in supermarkets.
• Implemented and followed up the merchandising actions with the sales force.
• Developed and implemented specific POS materials for the lighter shelf in the context of the merchandising partnership with the supermarket chain Carrefour.
• Developed teamwork and communication skills as well as independent analysis skills.

Sector: Consumer Goods

• Analysed and followed up Leclerc’s turnover for the home care, body care and oral care categories.
• Recommended on product ranges to increase the visibility of the products in supermarkets.
• Assisted the Category Managers in the elaboration and the follow-up of the promotional actions.
• Prepared sales arguments to the sales force during the launching and the promotion of products.
• Developed a specific POS material for the launching of the new softener “Soupline Aromatherapy”.
• Created a template table for the whole sales department in order to compare easily the price of the CP best-seller products with the competitors by segment, market and customer.

Sector: Consumer Goods