Thomas DORTEL

Sector: Internet

• In charge of Agency Sales: Isobar, Mediaedge:cia, MPG, MediaContacts, OMD, UniversalMcCann, Starcom, Syzygy, Profero, Plan.net, Pilot, Zenith-Optimedia, Mindshare… (Agency clients: Canon, Philips, CNN, Fujitsu-Siemens…)
• Answering briefs and generating new sales opportunities
• Formulating innovative ideas, tailor-made packages: media, sponsorships, microsites, integration, rich-media…
• Liaising with multiple internal departments including editorial, design, traffic, e-business, legal and finance
• Providing detailed weekly forecasts and financial reporting on revenue in line with the annual target
• Initiating and building strong relationships with clients and agencies (through meeting and PR events)
• Presenting sophisticated sales proposals to teams of Planners/Buyers, Account Managers and Account Directors
• Liaising with clients concerning new product launches and advertising opportunities to position AOL Europe
• Selling, negotiating and closing European contracts to both advertisers and existing clients
• Day-to-day account management of multiple clients ensuring on-time delivery of campaign objectives
• Optimising campaigns that leads to excellent customer/partner satisfaction
• Working with ambitious targets and consistently exceeding expectations
• Co-managing Sales Executive

Sector: Marketing and Advertisement

• Responded to pan-European briefs, and developed proposals for international agencies/clients
• Advised agencies/clients on relevant advertising placements and media to best reach campaign objectives (traffic,reach, brand awareness, product launch)
• Utilised and analysed research data from Comscore and TGI systems
• Coordinated internaly with other AOL markets (UK, FR, DE, NL, US)
• Responsible for FMCG, Mobile, Consumer Electronics, Sports, Finance, and Video categories
• Analysed strategic market reports (Forrester), consumer information data (TGI) and audience measurement reports (Comscore, Nielsen) in order to provide market intelligence and develop sales arguments
• Pan European account management and deal optimisation for key agencies (Isobar, MEC Interaction, and clients (Procter and Gamble, Philips, Canon, Toshiba, American Airlines…)
• Developed best practise presentations, documents and processes to increase the sales team efficiency
• Provided business intelligence and financial modelling for Paid Services deals
• Co-managed intern

Sector: Marketing and Advertisement

• Provided sales and marketing support for local brief response
• Advised sales team on relevant advertising placement and media (products, portal, thematic channels)
• Created and developed emailing campaigns
• Managed campaign implementation when an editorial component is required
• Liaised with pan-European team providing vital campaign and internal information

Sector: Marketing and Advertisement

• Defined FR roadmap, coordinated EU and global roadmap including product long-term strategy plans
• Produced market analysis, segmentation, positioning and product action plans
• Ran strategic marketing analysis to position AIM into the AOL product portfolio
• Managed projects related to infrastructure, terminals, performance and member satisfaction

Sector: Marketing and Advertisement

• Launched Optical Microfibrer product into new distribution channel: i.e. opticians…
• Defined product mix: card and product colour, blister, pack material (with design agency)
• Adapted new pocket packaging according to new segmentation (with communication agency)
• Managed projects involving packaging, purchasing, logistics and sales teams
• Forecasted sales/margins

Sector: Consumer Goods

• Negotiated and followed up deals and commercial contracts - €450K Retail, €1,300K (BtoB) annual turnover
• Coordinated merchandising: products location, end cap, point of sale display, animations
• Developed” numeric distribution” and prices benchmark studies

Sector: Consumer Goods

• Controlled and advised Business Units = €100 million annual turnover
• Analysed P&L, costs, structure and made recommendations on pricing policy, product mix, stock management,
marketing and advertising budgets
• Responsible for collaboration with European structure
• Co-managed two interns

Sector: Consumer Goods

• Controlled factory cost and managed profitability for new European promotions
• In charge of ‘M&Ms Tristors’ European promotion financial definition

Sector: Agribusiness and agriculture