Thibaut Lallican

Founded in 1995 and based in New York,, The Wine Messenger is a leading online and catalog specialty retailer of fine wines. The Wine Messenger sells to sophisticated wine-drinkers in 25 states in the USA.

Acted as the Import Associate for a leading web based Wine Company to facilitate the import of wines from more than 10 countries. Established various types of analysis in order to predict sales trends.

- Designed technical presentation material, and created image and label library for imported wines.
- Assisted the Marketing manager in his daily duties to promote the website: weekly updates, links, newsletter, coupons, benchmarking, blog, SEO, PR...
- Monitored the sales reports with marketing post-sales analysis.
- Initiated new projects to develop sales plans as well as short and long-term marketing goals.
- Participated in portfolio strategic decisions to include or to remove wines from our website.
- Partook in the tasting panel: from 50 up to 200 different wines tasted every month.

Sector: e-commerce and distance selling

Assisted in daily operations to maintain the station's website. Demonstrated ability to build positive relationships with media professionals and community leaders. Experience managing a wide range of public relations activities,including event planning, advertising strategies, Web presence, investor relations, strategic marketing, and campaign coordination. Present professional image to media, inspiring confidence and credibility.
- Hosted planned events and distributed marketing materials within the community.
- Strengthened ties with local community leaders through outreach programs while reinforcing brand recognition in target areas.
- Involved in long-term marketing and promotional decisions and strategies.
- Met with program coordinators to determine event parameters and formulate initial plans.

Sector: Music - Cinema - Video - Radio - Photo - TV

Creative marketing professional experience with a proven track record of success from initial concept through project completion. Worked with the product development department to enhance existing products and generate new product offerings. Marketed products to
internal sales force.
- Provided a sales support for 2,500 sales people working in Paris agencies
- Analyzed the market competition
- Managed the communication for the targeted segments
- Analyzed data gathered
- Established a strategic plan for the launching of a new product

Sector: Banking