Tatiossian Isabelle

Ubisoft Japan is the second largest western video games publisher in Japan with net sales of JPY 1 Billion for 2007.

Assessment and reorganisation of the workflows of Sales and Marketing

•Capture and represent the existing work flows and processes through interviews of staff
•Measure performance parameters such as time and costs, identify problems
•Design and propose new communication and co-ordination flows vertically and horizontally
•Obtain commitment of MD and teams on the new flows and tools
Manage and monitor processes to correct malfunctions and
•Implement performance monitoring and reporting tools
•Organize sorting and share of data and information within the organization
•Improve and supervise methods of preparation of video games launches (launch plans, sales force preparation)
•Direct support to the MD on HR issues such as : organisation of teams, clarification of staff members` tasks and job descriptions.
•FY review and analysis: sales results, achievements and next steps

Sector: Software publishers

Ubisoft is a leading producer, publisher and distributor of video games worldwide. With net sales of €680 million for 2007.

Created an international Trade Marketing offer to support subsidiaries in their sales negotiations.

•Prepare yearly EMEA strategy on trade marketing as well as plan per product: merchandising programs, operations and incentives.
•Propose and coordinate local plans between subsidiaries
•Create tools and special editions: content, packaging, timing, retail price and manufacturing.
•Built and implemented a process to co-ordinate the merchandising materials between the subsidiaries and HO. As a results : rationalization of costs and time.
•Follow-up and communication of results of the operations in countries : impact on sales and qualitative feed back.
•Create a monthly Newsletter to collect and broadcast the actions
•Synthesis and Post Mortem analysis: success, failures and key learning

Sector: Software publishers

•Propose and set up cross-promotions and special operations with the main dealers
•Decide and in partnership with the marketing, what promotional material should be developed on each game according to its type and its sales objectives.
•Check that the material and information provided by marketing managers is adequate to sale force and key account managers needs and expectations and be delivered on time.
•Organise sales meetings to present the new games and brief on the business operations
•National demonstrations campaigns in stores (600 demonstrations a year), brief and train demonstrators to products, organise the logistic, follow up of the results
•Merchandising plans in stores: teasing material (posters, standees, displays, goodies…)
•Study the ROI on demonstration campaigns (impact on sales, quality of the operation)
•Study on quality of POS and propose improvements for satisfaction of stores and sales force

Sector: Software publishers

•Organise Sales Operations, promotions, incentives for car retailers
•Design sales leaflets, POS and advertising in partnership with an agency and printer
•PR : Contact journalists and provide press release, organize press events
•Organise show: Prepare the corporate booth for exhibitions like Paris World Car Show

Sector: Automobile