Tanneguy D.

Member of management Committee
Lead the sales management in China:
- Created sales and marketing department in China (7 people)
- Proposed and implemented new sales strategy (customer oriented)
- Proposed and implemented new sales policy (including new process)
- Upgraded and implemented sales tools (CRM)
- Proposed and created new marketing tools
- Implemented new incentive policy
- Managed and pushed sales distributors (200 agents)
- Defined new sales profiles, led people assessment (120 people, 20% refreshed)
- Proposed and implemented new KAM organization
- First sales results: profitability increased by 50%

Sector: Mechanical industries

Elevators and Escalators industry.
Manage the Global Business expansion objectives of the Group.
Supported all aspects of strategic planning for China, Korea, Australia, New Zealand and South East of Asia markets development, including marketing plans;
Handled implementation of new corporate branding in AP
- launched new Group product line in Asia
- Market specifications
- Marketing and sales strategy
- Competitors analysis
- Arrange Corporate training session for sales force and top management
- Coordinate marketing materials

Sector: Mechanical industries

Developed marketing activity in the new building segment sales with the aim to increase market share and strengthen position Nr 2 position in France.
Conducted change management focusing on sales people (50 staff).
Directed external agency to create and implement marketing materials.
Member of Global Group work team in CRM Tools.
- Increased market share by 7 points in 4 years
- Increased sales by 60% in 4 years.
- Increased profitability by 36% in 4 years.
- Proposed and implemented market data specifications, including YTD, Budget and forecasts. Implemented results by branch and sales people.
- Conducted national survey to assess company positioning including competitors benchmarking
- Led national sales meetings. Introduced new approach to improve internal motivation
- Proposed and implemented a new sales approach oriented services.
- Created and implemented new sales and customer tools, including CRM.
- Arranged and organized Company presence at Batimat (Worldwide building fair)
- Recruited and trained marketing manager as successor

Sector: Mechanical industries

Member of the board
Development of projects for clients – analysis, commercial network, forecasting, for major players in the construction sector, in the industry (Lafarge, ICI, Imerys) or the retail sectors (Castorama, Point P…)
• Increased sales by 20% in 4 years.
• Increased profitability by 20% in 4 years
• Led the Multi-Client Studies’ Department ( 7 staff ).
• Implementation of a work plan allowing a 20% decrease in production costs
• New products & services development (budgets, business plans, production, distribution)

Sector: Market Studies

• Conducted market and sector studies for the construction industry
• Full range of studies in the construction sector
• Marketing audits

Sector: Market Studies