Stéphanie Dufrane

DKSH, globally operating Swiss services group, privately owned and market leader in the sectors of marketing, distribution and logistics in Asia

-->Responsible for Sluis & Wild Bird Brand
*Major re-launch of Sluis: positioning fine-tuning, portfolio optimization, new product varieties, tail-cut pricing and cost analysis, new packaging design + ATL/BTL support preparation
*Leading cross-functional teams to deliver agreed relaunch, including innovation, production, communication, sales and promotion, packaging programs
*Develop and execute annual and long term brand plans to drive continued growth and profit of the brands
*Gather consumer and competitive information from external and internal sources to identify category trends, both opportunities and issues
*Evaluate in-market performance and equity development, sales forecasts
*Manage budget, review P&L performance of all plans and initiatives and make recommendations to hit target profitability

Sector: Consumer Goods

-Developed tailor-made export strategies and marketing plans on behalf of French businesses
*Management and control of marketing budgets, financial plan and objectives
*Management of all external contacts (suppliers, retailers, reporting to clients, communication and advertising offices)

-Implemented B2B and B2C marketing activities at a national level
*Above the Line
*Public relations: sponsoring and joint promotions, press relations and event organization
*Trade&retail promotion/BTL with the major distribution players
*Out of Home: promotions at cash-and-carry, restaurants, bars and nightclubs level
*POS material: designed and implemented focused and impacting POS material in close collaboration with the whole creation chain
*B2B activities in order to improve the professionals’ interest and awareness in the products.

Sector: Consulting and Services

-Co-ordinated the licensees work ensuring deadlines are met according to Nike seasonal planning and standards
-Ensured respect of Nike brand strategy at licensee level, monitored down and upstream information (from licensee to head office)
-Assisted in the development of the POS material from concept to bulk production, in liaison with marketing and advertising department

Sector: Textile - Clothing - Accessories

-Monitored the economic, business and trade environment in The Netherlands
-Kept French exporters and investors informed, advised them on business opportunities and implementation in the Netherlands
-Stimulated, developed and promoted Franco-Dutch business relation and French investments

Sector: Agribusiness and agriculture