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Stephane De Lencquesaing

Boulogne - France

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2004 - 2006 : Symbol

Alliance Strategic Manager - IBM
• To understand and identify interlocutors IBM, to put forward the strategic partnership between the two companies
• To present the approach solution near the Directors of Market: to show the increase in income generated by an approach mobility
• To build strategic accounts: to define targets and to establish a business plan account to account
• To organize actions marketing on targets market: to identify the target, to build the message, to justify the commercial ones
• To show the approach solution to the Business Units : to show the know-how gone by market and the common speech between the two companies
• To organize reviews of business: to make a regular follow-up of the business and actions marketing with the principal managers

Identification of 15 accounts
Turnover in 2004 : 300 000 € - Turnover in 2005 : 1 M 5 €
Sector: Computer Equipment & Peripherals

1999 - 2004 : Internet Security Systems

Channel Manager
• To rebuild the distribution network: Allasso, Risc, Softway
• Installation of Division Integrators: recruitment, formation, animation of the network of partners
• To recruit two people dedicated to the VAr
• Vars : Nextiraone, Arche, Telindus, Dynetcom, Dimension Data, Transiciel, Bull, Amec Spie Communications, …
• Creation of sale’s tool : produced sales leaflet, definition of the products by market segment, documentation
• Actions of support to the sales (seminars, mailing, incentives, workshops, …)
• Creation of events partners (annual conference, workshops, …)

Manage 3 security distributors and 15 Vars
Growth the sales : + 20% by year
Sector: Software publishers

1995 - 1999 : Allied Telesyn International

Sales Manager - Integrators
• Installation of Division Partners: recruitment, formation, animation of the network partners
• Signature of a strategic partnership with the 1st Electric Group - Rexel: to form, animate and justify the 18 regional companies
• Vars : Nextiraone, Arche, Telindus, Dynetcom, …
• SSII : Transiciel, CS,…

Growth the sales : + 40% - Rexel Groupe :Turnover multiply by 20 in 3 years
Sector: Computer Equipment & Peripherals

1989 - 1993 : Tandon Computer Corporation

Sales Executive - Indirect Sales
• Responsable for Var’s/Vad’s for the Paris Region
• Recruitment, formation, animation of the resellers

Growth of sales : + 30% by year

Sales Assistant

• In charge for the market research and the competitive analysis
• Responsible for creation and installation of the sales reports/ratios
• Prospection and sale by telephone
Sector: Computer Equipment & Peripherals

1987 - 1989 : Tandon Computer Corporation

Sales Assistant
• In charge for the market research and the competitive analysis
• Responsible for creation and installation of the sales reports/ratios
• Prospection and sale by telephone
Sector: Computer Equipment & Peripherals

Tandon Computer

Marketing Manager
• To develop the communication towards the partners: monthly newsletter, information on the company, market trends
• Creation of sale’s tool : produced sales leaflet, definition of the products by market segment, documentation
• Actions of support to the sales: seminars customers and partners, creation of mailing for the customers of the partners, incentives on the new products...
• Creation of partner’s events : annual conference, commercial and technical workshops
• Installation of produced marketing, the technological survey and competition
Sector: Computer Equipment & Peripherals

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