Stephan Israel

Sector: Consulting and Services

Full P&L responsibility for Barbour Group’s online subscription business (T/O £11.5m)
Responsible for production, editorial, marketing, business & product development, information providers’ management, customer & technical support and sales.
Main deliverables include: establishing new production systems; re-launch the online offerings; reposition products and brand; establish a new management team and ensure scalability and flexibility of cost base and revenues. 4 direct line reports – team = 96 FTE

Sector: Software publishers

Promoted internally to manage the central services business unit within the CMP Information property group. This role ensures that all operational, Marketing services and central sponsorship sales are cost-efficiently managed and deliver significant revenues and value to the business. Responsibilities within this profitable £50 million division include sponsorship, print & production, data Processing, DPA compliance, organic growth, strategic development of existing media properties, research, new media development, conference, marketing community development. This central business unit has a buying power of £3 million and brings about £1.5 million in net revenues. 7 direct line reports – team = 20 FTE

Key achievements:
• Driven & developed organic growth business cases through a newly established research department to deliver an additional 20% revenue at a minimum of 20% gross margin by 2006. Eight projects requiring investment have been implemented successfully
• Proven change management track record in delivering complex business cases
• Built a reliable and internal customer centric business unit serving over 90 internal clients
• Delivered & implemented new media strategies, which delivered efficient online registration and conversion platforms as well as lucrative revenue streams.

Sector: Communication and Media

Promoted to this position after a successful Business start-up in the UK, relocated to the Head Office based in Denmark. My brief was to establish the group Marketing Agency as a business unit to fulfill this creative consumer durables Group’s rapid growth ambitions through the implementation of a factory direct distribution strategy worldwide.

Management of the International Marketing Department & TC Group Agency
• Development of Brand & Product marketing strategies for all group and joint venture brands
• Formulation and monitoring of Marketing budgets for all group cost centres worldwide
• Strategic involvement in product mapping and long-term group objectives. This includes an involvement with R&D and key product managers from the moment technology was taking a conclusive shape
• Complete integrated agency experience from project management to concept presentations embracing worldwide consumer and business sectors
• Development and implementation of a cost-effective in-store presence including POD campaigns, customisable advertising campaigns localised for 7 markets, a dedicated retailer website for marketing materials & Graphics orders and tight worldwide communication with HQ
• Managed HQ Marketing operations incl. subsidiaries in the United States, Japan and China.

TC Electronic Sales and Marketing Manager, UK & Eire
This business start-up position was based in London, UK. The Group strategy in establishing more direct distribution channels fulfilled the Group’s yearly 40% growth objectives. My achievement was to use marketing to support the newly establish distribution channels which moved us from a challenger position to a leading position in the key market for this industry.

Sector: HiFi - Videos - Computers - Consumer electronics - Telecom